Chasing Dreams With ABG | Anurima Dutta, IIFT
PART A – Why is Aditya Birla Group big in my life?
ANURIMA DUTTA
Down The Memory Lane | Divyanshi Malhotra, IIFT
A beautiful day and the morning light and the fun started with the ride. I still remember my last trip to grand pa’s house. The visit to his house has always been a memorable experience for me as I loved the languid pace of life that it had to offer and the unconditional love and pampering that we received abundantly from our grandparents. The house is an ancestral mansion whose bricks and walls have seen stories fold and unfold. The house was renovated 15 years back using Ultratech cement and it still has no cracks and has stood well grounded.
Divyanshi Malhotra
The Battle Within | Kopal Jaiswal, IIFT
Aditya Birla Group, the name needs no introduction. It has penetrated every inch of India residing in the minds and hearts of people alike. From being a naive kid watching ‘Taking India to the World’ advertisement and being fascinated by it to aspiring to be a part of the ABG family, I now realize how far I have come. My first recollection of ABG was as a child when I opened my lunch box in school and was surprised to find the food wrapped in some kind of aluminium sheet. Much to my surprise, the food was hot. I came home and asked my mother about it. I came to know of Freshwrapp and my tryst with ABG started. I clearly remember the day when I first stepped into a Van Heusen showroom. I always wanted a good suit for myself and this too was in a way given to me by ABG. I can proudly say that it was the suit that I interviewed in for IIFT, and behold, I am here now. The Forever 21 jeans that I gifted my sister from my first salary, the Louis-Phillipe shirt I bought for my father, the Ultratech cement holding the foundations of my home, ABG has been an indispensable part of my life. When you come to think of it, the number of lives that ABG has touched in India and the world has been commendable. Few go beyond duty and uphold the responsibility that come with power and privilege and ABG without and ounce of doubt is one of them.
Kopal Jaiswal
Breaking Free | Mayank Arora, IIFT
Aditya Birla Group, founded by Seth Shiv Narayan Birla, traces back its inception to 1857. The Birla group has risen and grown since with India. The group has now grown into a conglomerate under the able leadership of Sh. Kumar Mangalam Birla and is a leader in most of the segments where it has registered its presence. Going on to become a member of Fortune 500 companies, it has expanded its reach to North & South America, Africa, and Asia.
Mayank Arora
How I realized the importance of the Rat Race | Vibhor Jain, IIFT
Life is tough. You don’t realize that until you face an adversity. But it’s meant to be that way. A better analogy would be comparing it to a game. You sail through the earlier parts, enjoying it, thinking how easy it would be to complete the whole thing. But then you level up, and it hits you hard, striking harder every time you complete a challenge. Life is a notch higher than that as there is no reset button, no second chances.
Vibhor Jain
Unfettered Dreams
Aditya Birla Group has been an indispensable part of our lives since forever. It has managed to touch millions not just through its products but also through the core values that it follows. Recognised for its integrity, commitment and passion it has influenced so many lives in BIG ways. While the definition of BIG varies, for me it was being connected to my loved ones. Vodafone idea network has been that connecting link that brought plethora of people, far away from their loved ones together. The world is a big and yet such a small and connected place and Aditya Birla Group has made this possible through this network. Big for me is also about living our dreams and living those dreams together. So, even when someone is miles away from people they love, they could still linger their presence over a call. The beauty of getting to hear the voice of people close to us is alpine and can’t be put to words. This is just one of the many ways Aditya Birla group touches lives. And in so many inexplicable ways it continues to be a part of the journey of our lives. The name exemplifies performance, perfection and character. And not just this brand, there are so many others as well. The sheer happiness one experiences after shopping in pantaloons with friends and family is astounding. This might not be because of something materialistic like clothes, but because of the beatific feeling of being together with friends or family.
Tanvi Rai
Chasing Dreams With ABG | Anurima Dutta, IIFT
PART A – Why is Aditya Birla Group big in my life?
ANURIMA DUTTA
Down The Memory Lane | Divyanshi Malhotra, IIFT
A beautiful day and the morning light and the fun started with the ride. I still remember my last trip to grand pa’s house. The visit to his house has always been a memorable experience for me as I loved the languid pace of life that it had to offer and the unconditional love and pampering that we received abundantly from our grandparents. The house is an ancestral mansion whose bricks and walls have seen stories fold and unfold. The house was renovated 15 years back using Ultratech cement and it still has no cracks and has stood well grounded.
Divyanshi Malhotra
The Battle Within | Kopal Jaiswal, IIFT
Aditya Birla Group, the name needs no introduction. It has penetrated every inch of India residing in the minds and hearts of people alike. From being a naive kid watching ‘Taking India to the World’ advertisement and being fascinated by it to aspiring to be a part of the ABG family, I now realize how far I have come. My first recollection of ABG was as a child when I opened my lunch box in school and was surprised to find the food wrapped in some kind of aluminium sheet. Much to my surprise, the food was hot. I came home and asked my mother about it. I came to know of Freshwrapp and my tryst with ABG started. I clearly remember the day when I first stepped into a Van Heusen showroom. I always wanted a good suit for myself and this too was in a way given to me by ABG. I can proudly say that it was the suit that I interviewed in for IIFT, and behold, I am here now. The Forever 21 jeans that I gifted my sister from my first salary, the Louis-Phillipe shirt I bought for my father, the Ultratech cement holding the foundations of my home, ABG has been an indispensable part of my life. When you come to think of it, the number of lives that ABG has touched in India and the world has been commendable. Few go beyond duty and uphold the responsibility that come with power and privilege and ABG without and ounce of doubt is one of them.
Kopal Jaiswal
Breaking Free | Mayank Arora, IIFT
Aditya Birla Group, founded by Seth Shiv Narayan Birla, traces back its inception to 1857. The Birla group has risen and grown since with India. The group has now grown into a conglomerate under the able leadership of Sh. Kumar Mangalam Birla and is a leader in most of the segments where it has registered its presence. Going on to become a member of Fortune 500 companies, it has expanded its reach to North & South America, Africa, and Asia.
Mayank Arora
How I realized the importance of the Rat Race | Vibhor Jain, IIFT
Life is tough. You don’t realize that until you face an adversity. But it’s meant to be that way. A better analogy would be comparing it to a game. You sail through the earlier parts, enjoying it, thinking how easy it would be to complete the whole thing. But then you level up, and it hits you hard, striking harder every time you complete a challenge. Life is a notch higher than that as there is no reset button, no second chances.
Vibhor Jain
Unfettered Dreams
Aditya Birla Group has been an indispensable part of our lives since forever. It has managed to touch millions not just through its products but also through the core values that it follows. Recognised for its integrity, commitment and passion it has influenced so many lives in BIG ways. While the definition of BIG varies, for me it was being connected to my loved ones. Vodafone idea network has been that connecting link that brought plethora of people, far away from their loved ones together. The world is a big and yet such a small and connected place and Aditya Birla Group has made this possible through this network. Big for me is also about living our dreams and living those dreams together. So, even when someone is miles away from people they love, they could still linger their presence over a call. The beauty of getting to hear the voice of people close to us is alpine and can’t be put to words. This is just one of the many ways Aditya Birla group touches lives. And in so many inexplicable ways it continues to be a part of the journey of our lives. The name exemplifies performance, perfection and character. And not just this brand, there are so many others as well. The sheer happiness one experiences after shopping in pantaloons with friends and family is astounding. This might not be because of something materialistic like clothes, but because of the beatific feeling of being together with friends or family.
Tanvi Rai