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IAF to IIM. One constant "ABG"-Swarnim Mishra, IIM Ranchi

The recently released Economic Survey 2019 emphasized on Behavioral Economics as a way to reach out to the masses. What the Survey prescribed for effective reception and implementation of government policies has been utilized by a number of brands, which are successfully flourishing amidst their competition. For any brand that commands the respect and affection of its consumer base, it is essential that it maintains a connection with its consumers. This connection is emotional by virtue rather than being merely utilitarian and practical.

“The old that is strong does not whither”

J.R.R. Tolkien in his book, The Fellowship of the Ring, wrote: “The old that is strong does not whither”. This line aptly describes the Aditya Birla Group, which boasts of history so rich that it dates to even before India’s Independence. So many companies have come and gone but the Aditya Birla Group still stands tall.

Infinite Possiblity with ABG

The Aditya Birla Group is a household name for all Indian millennials . There brands are a very important part of our everyday lives, so much so that we tend to forget how our life would be if we didn’t have these brands catering to our requirements. When I think of the Aditya Birla Group, I think of a few very important instances of my life.

Aditya Birla Group - BigInMyLife! - Kumar Gaurav, MDI Gurgaon

Aditya Birla Group, one of the world’s biggest conglomerate traces its roots to 1857 when it commenced cotton trading operations at Pilani, Rajasthan. From its humble beginning, the company has come a long way and, in the process, touched many, including me. I still remember an advertisement “Chalo pehchan banaye, Chalo ghar banaye, Chalo India banaye!” from Ultratech cement. This advertisement was brief and simple, yet it had a deep message motivating people to build their future, culture, trust, history, identity, and nation. It is messages like these that get imprinted on a young mind and stay forever guiding them through life.

The Rising Sun - Rushabh Teli, NMIMS Mumbai

Living And Growing Together - The Story Of My Life - Sarthak Das, MDI Gurgaon

The Extraordinary And The Mundane – Nahid Seliya, NMIMS, Mumbai

What is big?

ABG In Every Aspect Of My Life - Rashi Vajani, NMIMS Mumbai

  From cement to telecommunication to fashion to insurance, there is not an aspect of my life which has been left untouched by the companies or brands of Aditya Birla Group. From providing cement in the building that I live in, to giving my class Internet and telecommunication services, to giving me easy access to the most fashionable clothing lines of our time to keeping my family safe and secure via sound financial products and policies, just about everything I do has been touched by the group. Hindalco, Novelis, Grasim Industries, ABG Carbon Black,  Allen Solly, American Eagle, Louis Philippe, Peter England, Van Heusen, Ultratech Cement, Vodafone-Idea, Aditya Birla Capital and many more are not just brands or companies but an identity of the nation of which I am a proud citizen.