The power of 5. Integrity, Passion, Commitment, Seamlessness and Speed. Aditya Birla Group has embodied these values over the past decade and more, to become a truly global conglomerate, with their products touching almost every one of us at least once in our lives.
Part A- Why Aditya Birla Group is big in your life?
It’s been about half an hour and I am still struggling to write my first sentence.So, let me divide my story into parts so it can give you a clear idea about my journey.
It’s been almost 10 years since I left my hometown to pursue my education like thousands of other students in a city which is now termed as Kota Factory. My father bought me a new mobile handset and along with that a new SIM card for me to carry and call whenever required. Over the years, this handset was replaced by a smartphone and the SIM card transformed to the now available nano sized SIM card. But there was one thing that was constant and still is. You might have guessed it by now. If not, then get an Idea, sir Ji.
The recently released Economic Survey 2019 emphasized on Behavioral Economics as a way to reach out to the masses. What the Survey prescribed for effective reception and implementation of government policies has been utilized by a number of brands, which are successfully flourishing amidst their competition. For any brand that commands the respect and affection of its consumer base, it is essential that it maintains a connection with its consumers. This connection is emotional by virtue rather than being merely utilitarian and practical.
J.R.R. Tolkien in his book, The Fellowship of the Ring, wrote: “The old that is strong does not whither”. This line aptly describes the Aditya Birla Group, which boasts of history so rich that it dates to even before India’s Independence. So many companies have come and gone but the Aditya Birla Group still stands tall.
The Aditya Birla Group is a household name for all Indian millennials . There brands are a very important part of our everyday lives, so much so that we tend to forget how our life would be if we didn’t have these brands catering to our requirements. When I think of the Aditya Birla Group, I think of a few very important instances of my life.
The power of 5. Integrity, Passion, Commitment, Seamlessness and Speed. Aditya Birla Group has embodied these values over the past decade and more, to become a truly global conglomerate, with their products touching almost every one of us at least once in our lives.
Part A- Why Aditya Birla Group is big in your life?
It’s been about half an hour and I am still struggling to write my first sentence.So, let me divide my story into parts so it can give you a clear idea about my journey.
It’s been almost 10 years since I left my hometown to pursue my education like thousands of other students in a city which is now termed as Kota Factory. My father bought me a new mobile handset and along with that a new SIM card for me to carry and call whenever required. Over the years, this handset was replaced by a smartphone and the SIM card transformed to the now available nano sized SIM card. But there was one thing that was constant and still is. You might have guessed it by now. If not, then get an Idea, sir Ji.
The recently released Economic Survey 2019 emphasized on Behavioral Economics as a way to reach out to the masses. What the Survey prescribed for effective reception and implementation of government policies has been utilized by a number of brands, which are successfully flourishing amidst their competition. For any brand that commands the respect and affection of its consumer base, it is essential that it maintains a connection with its consumers. This connection is emotional by virtue rather than being merely utilitarian and practical.
J.R.R. Tolkien in his book, The Fellowship of the Ring, wrote: “The old that is strong does not whither”. This line aptly describes the Aditya Birla Group, which boasts of history so rich that it dates to even before India’s Independence. So many companies have come and gone but the Aditya Birla Group still stands tall.
The Aditya Birla Group is a household name for all Indian millennials . There brands are a very important part of our everyday lives, so much so that we tend to forget how our life would be if we didn’t have these brands catering to our requirements. When I think of the Aditya Birla Group, I think of a few very important instances of my life.
