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Bigger than Big In My Life - Riya Agrawal, IIFT

Bigger than Big In My Life - Riya Agrawal, IIFT

The Aditya Birla Group logo crystallises fascinating story of their change and transformation. But little did I realized how closely has their story of change inter-weaved mine. ABG has been touching millions of lives with the radiance of the rising sun illuminating laughter and joy subtly adding values and purpose to it. Silently stepping into my life ,it has converged with every little thing  from the Freshwrapps I use to pack my tiffin assuring health and hygiene to the clothes I wear from the brands Pantaloons, Allen Solly, Van Heusen that resonates my personality and let me elegantly stand out.

RIYA AGRAWAL MBA 2019-21 (Kolkata)
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How ABG played a part in my life and I overcame my challenges

How ABG played a part in my life and I overcame my challenges

There is no one in this country whom the Aditya Birla Group has not touched. The brand portfolio of the Group encompasses sectors which we come across daily. The group has played a large part in the lives of people across this country. I can definitely attest to it, and I am really happy that I can express it today.

Rick Deb
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The Wonderful World of ABG and what it means to me | Bidush Dey, IIFT

The Wonderful World of ABG and what it means to me | Bidush Dey, IIFT

The Aditya Birla Group (ABG), with a turnover in excess of USD 44 billion, is the third largest Indian conglomerate with a presence in several industry sectors, boasting several iconic brands and operating out of 35 countries. Its products and brands are proven market leaders and these have been an intrinsic part of my life over the years.

BIDUSH Dey
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ABG-Advancing towards the Better Growth|Deeksha Bhale,IIFT

ABG-Advancing towards the Better Growth|Deeksha Bhale,IIFT

Aditya Birla Group,since 1857,has made big in the business world. It has always believed in the power and reach of the people when they stand united. It has interests in varied fields like viscose staple fibre, telecom services, textiles, fashion, metals, chemicals and many more. As in every Indian’s life, Aditya Birla Group has played a major role in my life too.

Deeksha Bhale
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ABG:A one stop solution for everything

ABG:A one stop solution for everything

It is hard to find people who haven’t faced any challenges and still were successful. Because, challenges are something that can make you or break you.

SAI SASHANK GARIMELLA MBA 2019-21 (Kolkata)
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ADITYA BIRLA GROUP - Making Big Impact, One Step At A Time | Puneet Sharma, IIFT

ADITYA BIRLA GROUP - Making Big Impact, One Step At A Time | Puneet Sharma, IIFT

As a kid, I was a huge fan of the “What an Idea, Sirji!” advertisement series. After watching their ‘India – Overpopulation’ ad, I used to take my parents’ mobile phones to my bedroom, for want of a younger sibling . I also wanted to be taught through a mobile handset after seeing an underprivileged kid becoming the Student of The Year in one of the advertisements. While my unsullied mind can be forgiven for not understanding the social implications behind the advertisement, the ad series did take root in my heart and was my first unknowing association with ABG and Idea.

Puneet Sharma
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Down Memory Lane with Aditya Birla Group | Parnica Basu, IIFT

Down Memory Lane with Aditya Birla Group | Parnica Basu, IIFT

A world that is diversified and united by a vast network of resources and yet borders are no barriers is what Aditya Birla Group has  achieved. This Indian multinational conglomerate has positioned India in the global platform as a powerful nation by networking across 35 countries conjoined into a single entity. There is almost every resource around me which is owned by Aditya Birla Group and has impacted my life in one way or the other.

PARNICA BASU
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