Social Responsibility? Aditya Birla! - Keerthana Narayanan, NMIMS Mumbai
Aditya Birla is one of the biggest conglomerates in the world. One can confidently say that the name and brand resonate greatly between the citizens of India and the world. A lot of their products have played a part in my life. Ask a person who lives on the street what heaven is, he will tell you it’s having a home to live in. A few years back we had to build a new home in Chennai. This was relatively close to the beach as well. Keeping in mind all the disasters that could happen, we started looking for an excellent and durable cement brand. Its pretty obvious that cement is the foundation of a building and its strength. After careful research and deliberation, we chose to go with Ultratech cement. The house has seen the worst of tsunamis and cyclones but still stands tall!

