What Aditya Birla group actually means to me ? , Sushanth Sai; IMT Ghaziabad
Aditya Birla group, est. 1857 A brand which has been an integral part of Indian economy since its Independence. Not only that It has been an integral part of my life as well. Sine childhood never knew what products me or My parents had been using. After I found out about the brands that Aditya Birla has, I realized that I and my family and the Products that we have been using were of Aditya Birla Group all along.
sushanth sai
Why ABG holds a special place in my heart - Soumik Roy, IMT Ghaziabad
Growing up in an upper middle class household in Delhi, my exposure to foreign brands was extremely limited. Clothing was a case in point. At that point, my one source of high quality, fashionable clothes completely in sync with global fashion ‘norms’ was either AllenSolly or Louis Phillipe. It was much later in my life that it was Aditya Birla Group who owned these brands and helped an under confident , lanky 11 year old kid feel like he was a super star. Aditya Birla Group was also responsible for the first time I saw an actual Merger and Aquisition happen in real life, a term that would become ubiquitous during my MBA many years later - The aquisition of L&T Cement from L&T by ABG and rebranding it to UltraTech cement, the ads were all over. It is through these small lessons and ways that ABG has touched my life ever since my childhood, making it an indispensable part of my upbringing. Today, ABG is one of the largest conglomerates not just in India, but around the world and has been touching many lives around the world in the same way that it helped me gain confidence and feel belonging through a thing as simple as a piece of cloth. Thank you ABG.
Soumik Roy
Taking Me to the World - ABG WooMe by Veeresh Singla, IIM Bodh Gaya
Aditya Birla Group and Me
VEERESH SINGLA
What Aditya Birla group actually means to me ? , Sushanth Sai; IMT Ghaziabad
Aditya Birla group, est. 1857 A brand which has been an integral part of Indian economy since its Independence. Not only that It has been an integral part of my life as well. Sine childhood never knew what products me or My parents had been using. After I found out about the brands that Aditya Birla has, I realized that I and my family and the Products that we have been using were of Aditya Birla Group all along.
sushanth sai
Why ABG holds a special place in my heart - Soumik Roy, IMT Ghaziabad
Growing up in an upper middle class household in Delhi, my exposure to foreign brands was extremely limited. Clothing was a case in point. At that point, my one source of high quality, fashionable clothes completely in sync with global fashion ‘norms’ was either AllenSolly or Louis Phillipe. It was much later in my life that it was Aditya Birla Group who owned these brands and helped an under confident , lanky 11 year old kid feel like he was a super star. Aditya Birla Group was also responsible for the first time I saw an actual Merger and Aquisition happen in real life, a term that would become ubiquitous during my MBA many years later - The aquisition of L&T Cement from L&T by ABG and rebranding it to UltraTech cement, the ads were all over. It is through these small lessons and ways that ABG has touched my life ever since my childhood, making it an indispensable part of my upbringing. Today, ABG is one of the largest conglomerates not just in India, but around the world and has been touching many lives around the world in the same way that it helped me gain confidence and feel belonging through a thing as simple as a piece of cloth. Thank you ABG.
Soumik Roy
Taking Me to the World - ABG WooMe by Veeresh Singla, IIM Bodh Gaya
Aditya Birla Group and Me
VEERESH SINGLA