Article1 min read

Cobra Beer - From Mind To Market - How To Bring Your Venture To Life

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InsideIIM Counselling
InsideIIM Counselling

Helen Keller said, "The only thing worse than being blind is having a sight but no vision". But for an entrepreneur, the worse thing would be - having a vision but no way to bring that vision to life. So what does it take for an entrepreneur to move his idea from his mind to the market of millions? In this video, we have professor - Dr. Shailendra Vyakarnam, from MYRA School of Business recounting how 'Cobra Beer', a UK based company, became to be, the challenges it faced and the journey Karan Bilimoria - the founder of Cobra Beer embarked on to bring 'Cobra Beer' to the world. If you are an entrepreneur or a wannabe entrepreneur, watch this video to know how one entrepreneur made it to the market of millions.

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Cobra Beer - From Mind To Market - How To Bring Your Venture To Life