Aditya Birla Group
A valuable brand. I have an interesting fate with Aditya Birla group’s Pantaloons. When I have started giving my MBA entrance exams, fortunately, I happened to visit their new store in Vizag. A dress which is worth buying of 3000 bucks, made me to purchase it. But due to some issue, I couldn’t. You know the moment made me feel bad that I haven’t purchased it. But the following whenever I see the store, it made me remember the same dress that I couldn’t buy, which tied me emotionally to this qualitative brand. Aditya Birla Group touched many lives just like me. With the wide range of the products, their diversified portfolio, investments, insurances etc. everything is trust worth able and reliable for a common man. Not only as a business, but as the company, the culture of the organisation is known for human centric values. They brought the Learnings of life and business together which created a leadership in every possible business they opt for.
Worth investments give expected returns. They have their share dividends given which obviously satisfies the investor. On a whole, I believe, a brand is sustainable when it ensures trust in the minds of the people. But a brand is way beyond the reach when it has “Brand, Behavior, and Business” aligned together. And so, Aditya Birla Group Beyond the business, taking care of the community focuses on health-care, education, the girl child, women empowerment projects, infrastructure and espousing social reform as their vision, which connected me for a lifetime.
Okay!! Let me start with a beautiful story of mine.
Here is the girl from a village, crossed all the paths of the life to achieve what she wants. Yes! It’s me, Vijaya Chitikina, pursuing PGDM second year from NMIMS Bangalore.
After a long interview process and travelling the cities all alone, there are so many learnings from the life. Getting into NMIMS is of course a dream coming true, because everyone needs a brand next to their name. But what is the difference for me? Merely, I also wanted to achieve so many milestones in the life but most importantly, I wanted to uplift the place I came from with women empowerment, not just like the words but I have seen the real life of the people.
With hectic schedules of MBA life, life has become so busy with clubs, committees, Guest lectures, Rules and norms, exams, assignments and project submissions with a deadly deadline. But I must agree, this is what I have started for and I always wanted to be, the busiest person. This might sound odd, but I seriously love being an MBA graduate managing all the time properly. Here so, I have worked with 7 start-ups in the first year of my MBA, which is kick start for me.
People used to ask me why you are keep doing things and making yourself busy. The only answer for this is “I have seen so many struggles in my life as a girl from a village, where girl education is suppressed. I have seen my cousins getting married at the early without even crossing the marriage age, I have enough experiences with people who keep discouraging that I’m a girl and cannot do anything, and I have seen my own people making fun out of the high achievements. But none has the ability to stop me achieve what I wanted to. As they say, you have encouragers as well. With my dad as my best gift and my lecturers guiding me every time to achieve, here I’m landed in the prestigious B school, which I wanted to. So, all these struggles worth it” I keep myself busy not that I don’t have any fun but I know how to balance my fun with my work which makes my life.
Now, I can proudly say that their a match between me and the Aditya Birla group with equates us with the same vision. So, my headline depicts the truth. ABG connected me for a lifetime with core values and women empowerment.
Vijaya Chitikina
