Down my memory lane, I can clearly re-imagine a girl who was extremely overwhelmed when her mother took her for shopping for Diwali, birthdays and every special occasion to Pantaloons. Her wardrobe had always shelved clothes from this all-time favourite fashion shopping destination. In her minds shopping was synonymous to going to Pantaloons. When she had to go to school for longer hours and lunch boxes became a daily saga, her mom trusts a ABG brand to wrap those delicacies, Freshwrapp. As a teenager, her desire to connect with the world was taken care by Vodafone Idea. When she had to sit for her admission interview and she wanted to look her best, Van Heusen came to her rescue. When she wanted to splurge her first salary, she found brands under the same umbrella. Ralph Lauren and The Collective have always looked after the luxury needs. From wearing the infant collection from Pantaloons to power dressing with Van Heusen, Aditya Birla Group was and is a part of her life. This is not just my story, but also the story of every lady of my generation.
Aditya Birla group as a brand had touched millions of life across the world. Aditya Birla Fashion and Retail Limited(ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries — Pantaloons Fashion and Retail (PFRL) and Madura Fashion& Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. Freshwrapp is a brand of Hindalco Industries Limited, the metals flagship company of Aditya Birla Group. It is the world's largest aluminium rolling company and is also a leading producer of copper. Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is the leading telecom service provider in India and second largest globally. Brands coming from ABG’s umbrella has been a part of life for me and for many more.