Somethings in life are so omnipresent that we as individuals like tiny ants in a colony of about a million other ants are not able to understand the huge impact certain things have in our lives. For me Aditya Birla Group has had a similar impact. Who knows if it was not an ETERNIA window through which the sun ray’s first glazed my skin as I cuddled in my mother’s arms in the hospital I was born in. I am very sure that it was because of DELICE that my first birthday cake was so fluffy and fresh. In play school the only thing that made me feel any better was my tiffin box that had my mother’s love very cautiously wrapped in FRESHWRAPP. As time passed I realised how important it is to dress well. As a teenager I rushed in PANTALOONS to buy an outfit for a friend’s birthday party. Time flew very quickly and again as I was struggling to find a perfect dress to don on my convocation, it was FOREVER21 that gave me solace. My dear boyfriend looked dapper in a PETER ENGLAND shirt on our convocation dinner and the cheese served with wine that night tasted better than any I had earlier had, I am sure CORINO had a big role to play in that. It was now time to be part of the corporate race, for which I had my best gear on as I entered office the first day looking confident in my ALLEN SOLLY formals. Few years down the line I knew I wanted to build my parents a house in the hills, away from the chaos of a city life. It was a day of pride when the first sack of ULTRATECH CEMENT was unloaded to begin the construction of my family’s humble solace in the hills. I made sure we got the best of everything, even the CONDUCTEX coated wires and cables. Later that year my father walked me down the aisle dressed in a VANHEUSEN suit. I still can’t decide who looked better, my father or my to be husband in a LOUIS PHILIPPE tuxedo. Today as my family celebrates my baby shower ceremony, my mother got me a TEDBAKER bag filled with goodies which made me reflect on how closely one conglomerate has touched my life, directly and more so indirectly in ways that I still can’t fully acknowledge because of its massive footprint in numerous industries. Like million others my special days were also made better because of the Aditya Birla Group.
With all these phases in my life one thing that kept me going even when I thought I can’t handle my problems was to count my blessings. I very clearly remember my graduation days when because of my father’s health I had to give up on a better college and settle in my home town for the next three years while all my friends got the best opportunities to explore different cities and understand how it was to live own their own terms. Tears would roll down my eyes every time I would see someone’s Instagram story or listen to some one talk about their amazing experience at a national level inter college festival. As an 18-year-old I was very naïve to give such importance to these things that very soon landed me in depression. But that sadness gave me the strength to work harder to pursue my dreams. I could have easily settled for a post-graduation in my hometown, but I knew that my dreams were bigger than my sorrows. I made my missed opportunities my fuel to fly and only settled when I got the chance to pursue my desired course from the college of my choice. Despite the tough times that I have faced because of the various other reasons and my father’s bad health I never turned my back to the fact that things will eventually work out for me. It is critical to SUSTAIN and come out stronger with each experience in life. Positivity is one very vital key for success.