The Aditya Birla Group is one of the very few conglomerate groups which not only has the potential to touch each person’s life everyday but also live up to that potential or expectations. From a Louis Philippe shirt to roads and architecture made of Ultratech cement, Aditya Birla Group finds its presence in our everyday lives.
While growing up, a lot of my parents’ time was spent juggling their schedules from work to household. The most special thing which happened every day, consistently was my Mom packing lunch for me, as did all the other mothers of my friends at school. It was not the time of smartphones and we were the last generation to grow up non-electronically. The common thing amongst all the students? Their food packed in that iconic silver wrap. Each and every family owned a roll of ‘Freshwrapp’ wrapping paper. From protecting our lunch to being a ball of cricket, that wrapping paper has made our childhood very special.
Another instance of an Aditya Birla Group brand making a special impact in my life was the popular ‘Forever 21’. It was December 2017 and they had a huge store opened. My sister had dragged me to the store to buy her a Forever 21 top for her birthday. However, frustrating it was to stand in the queue to even enter the store at first, the wait to see her precious smile at the end of it all was absolutely worth it.
Happy customers at the end of the day, make an everlasting impact on a brand’s success and the Aditya Birla Group certainly manages to put a smile on the face of them all.
