Aditya Birla Group – the parent of myriads of companies, names of which every household can resonate with – is India’s one of the biggest conglomerate founded in 1960. Branched out from the family business of Birla’s that was founded in 1857, Aditya Birla began developing his industrial empire in earnest and over the span of 70 years, achieved excellence in various sectors and has been constantly developing itself to engage more customer base across the world. A company with Indian values but global outlook, ABG acts as a holding company for more than 72 manufacturing and services subsidiaries throughout India, and in Thailand, Indonesia, the Philippines, Malaysia, Australia, China, Egypt, and Canada.
In India itself, Aditya Birla group has been a part of our day to day life. From Multi-5, Multi-100 grocery stores to even the foil wraps used to pack them (Hindalco freshwrapp), from the clothing line of Allen Solly, Pantaloons, Van Heusen etc. to building houses with Ultratech cement, it has been fulfilling the basic requirements of India’s “Roti Kapda Makan”. Along with that, it has also invested in health and educational institutions to support the people, and started several sustainability projects for a better future.
Aditya Birla Group has been changing its existing market by making radical business innovations, which has led to creation of new markets to cater to the needs of the growing consumer demands. The diverse nature of the company due to the integration of various businesses is how it is meeting the basic demands of present generation, along with maintaining a balance with the sustainable future.
