How you overcame challenges to achieve your ambition in life so far.
In a mind filled with chaos of life, a girl quietly but resolutely confronted her inner demons. “What is stopping you?”she asked herself, “you are stopping yourself”, came the reply. In my experience I have always felt our inhibitions are what act as obstacles in our endeavour to achieve our ambitions and that has exactly been my biggest challenge. Since I can remember I wanted to be a fashion designer and my parents reaction atypical to what any Asian parent has “ Designing! Are you out of your mind! Go study”, in my mind their disapproval was an obstacle I could never overcome however, after a tryst with my deep rooted inhibitions I took a first step towards my ambition through an internship in Cloth Texturing at a local boutique and that gave my brain a much needed workout and filled it with ideas. Moreover the owner of the boutique also motivated me to showcase my designs on Facebook and Instagram through a separate handle as this would facilitate in gauging the views of the general public with respect to my designs. This struggle to realise my dream inculcated in me many values and brought about a maturity my formal education fell short of doing. It reinforced the importance of patiently building upon my skill set and made me realise that the destination of the road I am trodding upon is far but conquering these little milestone give a sense of achievement I have never felt before, after all it is said that a smooth sea never made a skilful sailor.
Why Aditya Birla Group is big in your life?
Aditya Birla group launched abof.com which is an abbreviated version of All About Fashion as an online platform for apparel, footwear and accessories in October ’15. The platforms journey has been tumultuous to say the least, the platform started as ‘ perceived’ fashion portal of Aditya Birla Group brands but soon it created a reputation of showcases limited yet good merchandise and a differentiated experience and its insistence on less or no discounts.They gave prominence to many small brand. What resonated with me was their vision about their target customer not being a person who is looking for discounts but someone looking to differentiate themselves by leveraging fashion in the most convenient manner, and while this vision was indeed admirable the market competition soon caught up and Abof soon faced a shutdown. However its resurgence in recent times shows that resilience definitely pays off and that coupled with brainstorming among the hardworking individuals at the helm of Abof helped it to get relaunched as a private label. The significance of this platform not only lies in its innovative technology such as virtual 3D trial rooms but also in its quests to bring the fascinating work of designers who get lost in the crowd, in other words it finds the diamonds in the rough. In fact after I saw the 3D trial room it motivated me to work and bring my designs to reality and lead to the creation of my first design. Something that connects me personally is the fact that this platform represents an opportunity for me which I hope to leverage one day to showcase my own designs and influence the masses through them.
