The first thing that comes to my mind when I hear Aditya Birla Group (ABG) is the diversity it brings to the table as brand offerings to customers like us. The products can range from as basic as cement (Ultratech cement) to as custom as clothes (Peter-England, Forever 21, Louis Philippe, etc).
Truly they stand for what they say “Taking India to the world”. This statement can be validated by the fact that Aditya Birla Group (ABG) operates in close to 34 Countries across the world with a workforce of almost 1.3 Lakh strong who belong with 42 different nationalities.
The product that I most readily relate to when I hear ABG is definitely Idea cellular as I always preferred Idea over other telecom service providers until now. It also helps in the fact that over 19% of Idea-owned telecom towers were operated by hybrid power, reducing carbon dioxide emissions by 52,000 tons per annum.
Next in line will be the brand that personifies elegance for me personally which happens to be “Peter England”. 70% of my wardrobe is filled with Peter England as it matches with my persona and not just mine it has the collection to match many personas and no wonder the brand Peter England is highly regarded amongst all age groups & all walks of society.
Challenges are something which are a very huge part of everyone’s life and I personally have been very lucky to be faced with many such challenges in my relatively young life so far.
The challenges began right from the time of my birth where I was put in an incubator for 10 days and when people had lost all their hopes on my survival, I had sprung to life suddenly. Thus, it is very safe to say that I was born with the basic survival instincts imbibed in me.
Personally, the most significant challenge that I was faced in life remains my failure to get through any of the IITs after putting in countless hours of studying for it. Till then I was a very one-dimensional person who had never known the taste of failure as whatever I took up until then I was successful at it. This incident gave me a reality check and introduced the face of failure to me. To be honest, the face of failure exposed a lot of traits in me which needed to be modified and I forever remain grateful to that.
With the learnings from recent failure and modified ideology I entered my under graduation where I was back to winning ways but this time I would never let victory get to my head which was something going wrong with me earlier. I developed a sense of neutrality to thoughts and started treating both success and failure with equal acceptance level which has instilled humility in me as a trait I can be proud of.
The incident has taught me the importance of accepting failure and building over it.
