The company is developing a whole new factory called the “Giga factory” with vertical integration whereby it will become a self-sufficient mass manufacturer of electric cars, going beyond the league of conventional fossil-fuel automobile manufacturing. The whole idea is to make sustainable, sophisticated cars available to the common man by using the power of “Economies of Scale” and that too without compromising on style. End to end fully automated processes would further add to waste minimization and reduce errors and who knows how many “sigmas” we might have in future.
To do this the company has introduced several innovative moves like strategic alliances with companies like Panasonic, optimizing the processes by locating all the manufacturing processes under one roof. The development period of new products would be reduced to to 2.5 years so as to keep pace with fast changing consumer preferences and making sure that they have a sizable customer base.
No doubt it’s a Herculean task but, if successful, it would be a total game changer for the entire automobile industry and hopefully we wouldn’t be facing any odd-even car number issues anymore!
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Comments
Sanchit Taneja
Well written Ragini. Elon Musk's consistent focus on advanced technology and sustainable energy is definitely pushing the automobile industry to a new high. At some point an alternative to the internal combustion will be desperately needed. There's a good point about Tesla to be noted on how they have opened up their patents to allow access to technology to other manufacturers.
12 Jul 2016, 05.35 PM