“Complexities of business will call for proactive measures. Anticipating change before it happens and as it happens will be business critical factor. Skill sets in Big Data & Analytics shall help organization meet this challenge hence organizations are aligning people, tools and other resources to deliver results. Today large companies and specific sectors may be investing in SMAC (Social Media, Mobility, Analytics & Cloud) but with cloud infrastructure being scalable and SaaS models (Software-as-a-service) available, MSMEs too are catching up fast. In order to sustain in this disruptive environment one has to move on from predictive analytics and marketing strategies to persuasive marketing campaigns which is possible with deep understanding of the customer’s behavior pattern and at the same time having a competitive edge over product offerings” mentioned Dr. Jitendra K Das, Director & Program Faculty, FORE School of Management, New Delhi.
“The demand in skills and the complexity of analytics is growing manifold. For example, when a particular e-Retail company’sanalytics team discovers that size 8 Adidas Red shoes or the black iPhone 6 is out of stock in rival’s website; it can tweak its discount scheme on the same shoe or phone immediately and save some money. Actionable insight is critical to successful client delivery and top/bottom-line”, explained, George Mitra, thought leader and CEO of a leading financial advisory and wealth management company.
The Certificate in Big Data and Data Analytics is a 15 credit program with five required courses - Customer Relationship Management Analytics; Marketing Analytics; Introductory Business Statistics & Statistical Modeling; Data mining and Data Analytics; Capstone Project. The first four courses will be delivered in India at FORE over a 12-week period. The 5th course will be delivered in over a two-week period, at the University of California, Riverside, campus.All participants completing the full 150 hours will be awarded a joint certificate in Big Data and Data Analytics (Marketing Specialization) from University of California, Riverside Extension and FORE School of Management and also automatically become eligible to direct admission to UCR’s 9-months Post Graduate Diploma in Management (PGDM) program. GMAT scores not required however participants have to qualify in English language by passing TOEFL examination. After passing PGDM, students can apply for regular jobs in USA and work there for a period of one year on Student Visa.Eligibility for this program is a minimum Bachelor degree. Program commences on 23rd November (Monday), 2015 and Last date for application is 17th November, 2015.
For the past three decades FORE has successfully created a niche in the management education and is consistently ranked among the top B Schools of the country including CRISIL with a rating of A***, the highest for educational institute providing post graduate studies. It has also been a preferred destination for the corporate for MDPs and recruitments. More than 120 companies across verticals visited FORE campus this year for placements.
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