I visited Pantaloons for the first time when I was only 7 years old. I still recall buying the Gini & Jony denims and t-shirts at the store. Though I have grown up and various facets of my life have changed, one thing that remains constant are my shopping habits. Technically, one could call me the loyal customer. “Come at me with thy campaigns, I shall not budge or discard the Pantaloons Green Card from my wallet”. From the first shirt I bought for my first job to the suit I bought for my convocation, I got them all from Pantaloons.
It only takes one some observation to notice the penetration that Aditya Birla Fashion Retail Limited (ABFRL) has into the Indian Fashion Industry. They have been disruptive especially in the men’s fashion segment. The sheer number of brands available under the Aditya Birla umbrella speak for their remarkable vision for the segment. The license agreement with Ralph Lauren last year only solidifies ABFRL position as market leaders in Retail and Fashion.
My father occasionally took me to visit our second home in Kolkata while it was still being built up. I recall the bags of Ultratech cement laden on top of another. That house today stands strong and tall. It has been our home for the last 5 years.
Aditya Birla has over the last 150 years persevered through thick and thin. Aditya Birla is a globally recognised US $44.3 billon corporation as attributed to it customer centric and product driven approach.