It was a glorious day. I was getting ready for my first ever day in corporate life, wearing my brand-new Peter England Business formals also donning tailor made Peter England Blazer. As I was putting on my shoes from Pataloons, my friend called. He had been waiting for me for about twenty minutes already. He was furious. I had to calm him down. I needed a plan. I had an Idea, just like my Idea network. I thought of telling him I spilled coffee on my shirt and had to change my cloths again. The truth was I was admiring myself and my perfect fitting tailormade Peter England suit for last 15 minutes in the mirror. But as soon as I lift the call he told me to stop staring at myself. He knew my plan already. I though for a while, how is this even possible? How did he already know my excuse? Only one answer made sense, He had Idea network as well. That must have been the reason. I hurried downstairs, we booked a cab and went on our first journey to work on a well maintained Ultratech cement road.
Aditya Birla Group has affected me more than I can imagine. Louie Phillipe, Van Heusen have been the brands I aspire to buy since my childhood. In childhood days, when our house was getting build I have played hide and seek behind huge piles on Ultratech cement sacks. Forever 21 has some kind of special effect on my sister. Peter England helps me maintain my professional image in corporate life.
Aditya Birla Group has been a key factor in nation building, literally, through Ultratech Cement. They were also instrumental in democratizing cell phone service in India through Idea cellular network.
