How do you make an ice cream stand out? You put Masala on top of it. However strange it might sound, that is what Kiran Shah, the CEO of Apsara Ice creams did and came up with an ice cream flavour that changed the course of the business. In this video, Ankit Doshi, the CEO and Creator of InsideIIM interacts with Kiran to understand his journey better. How this Gujarati middle-class boy went on to a B-school (IIM Lucknow) and what came along the way for him to come back and handle his family business, which he expanded like crazy in a matter of years. Watch Kiran spill the secrets of his successful Ice cream business in the first part of this new Konversations Cafe video.
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Tell us in the comments below with your favourite Apsara Ice Cream flavours and what are some of the best marketing decisions that you have encountered which have changed the businesses forever?
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