Aditya Birla group, the brand which resonates the Indian minds ever since Indian Independence, even after catering stellar products & services in the domestic market, it has also created impact globally.
With a strong focus on stakeholder value creation, Aditya Birla Group has been big in people’s lives in many ways. The main areas of focus are education (Aditya Bal Vidya Mandirs, Balwadis for elementary education), livelihood (4,500 self-help groups created with an overall view to empower women, partnership with industrial training institutes, vocational training through Aditya Birla Rural Technology Parks, watershed development), social change (dowry-less marriage, widow remarriage, de-addiction programmes), Aditya Birla CSR Centre of Excellence and Aditya Birla Centre for Community Initiatives and Rural Development and performance management (developing plans for the development of the marginalized).
Moving on to sustainability in the way they work, Novelis is the world’s largest recycler of used beverage cans and Idea Cellular launched the ‘Green Idea’ initiative with Aditya Birla Group aiming at reduction in carbon dioxide emission. There is also a continuous endeavor to reduce carbon footprint, reduce water consumption and conversion of waste to raw material. Giving back to the society is a cause that has been close to my heart and hence I have grown to appreciate the initiatives taken by Aditya Birla Group, in particular, the focus on de-addiction programmes and dowry-less marriage. I also am a strong proponent of higher education, for it is a respectable way to rise out of poverty which is again a key focus area for the Aditya Birla Group.
With such a strong vision to contribute to the country, the group has built a strong image of being a caring corporate citizen and thus, it has struck a chord with people of all socio-economic groups. Acting on an ethos of generosity and compassion is the cornerstone of their CSR policy which shall work in maintaining their brand image for many years to come.
Talking about my ways to tackle the goals and missions in my life, i will start with the most important thing that today’s millennial should learn about is having a calm and composed mindset whenever they get entrapped in a struggle in personal life. I myself feel sometimes getting into those muddy patches in the life due to my over thinking and anxieties crawling inside my mind. All these obstacles, I take them as challenges to keep myself in the positive zone. For that, having an action plan is must and strategizing for the same will just make it easier. When you start thinking about your future goals and ambitions, you tend to keep the Pros on the higher priority side and try to overlook the negatives, which sometimes leads to disappointments.
Taking challenges as stress can hamper one’s performance, so I keep some points in back of my mind like before taking on an interview, exam or challenging task I tell myself that “I have nothing to lose and all to gain”. This takes pressure of my shoulder and I can give my 100% to the task assigned to me.