Vision: To be a premium global conglomerate with a clear focus on each business.
Mission: To deliver superior value to our customers, shareholders, employees and society at large.
Values: Integrity; Commitment; Passion; Seamlessness; Speed.
With such a great vision, mission and values like above Aditya Birla Group truly stand for the value it has created across the globe. It has touched the everyday lives of many without even letting people know what difference this brand has created. For instance, even though I knew a lot of brands that come under ABG’s umbrella but still while I sat today to write down this article to my surprise, I found that from top to bottom the apparels I am carrying are all part of this group. This gave me a sense of how much it is associated with us all through the way.
It is no truer that whenever you think of ABG it is only UltraTech Cement that pops up rather brands like LP, Van Heusen, Allen Solly, Peter England, People etc are the ones that crosses each mind. It has come a long way from solely being an Engineer's choice.
Now coming to another important part of our lives to be connected with people who are at distant from us. ABG has another feather in its hat by showing its existence in the telecom world. Vodafone and Idea being the major giants in the Telecom Industry are also part of ABG which will always remind me of it every time I dial up to someone.
How can one miss to mention about Birla Sun Life Insurance - “Your Dreams, Our Commitment” ABG yet again wins our hearts by taking care of our family and loved ones during the time of crisis. It gives me a sense of relief to know that my family is secured in my absence and that ABG has its plans in hand to extend its services at the time of need.
Having mentioned all the above points I’d not stay away from saying that ABG has left any stone unturned. It has actually “WOO-ed Me” is every possible way.