Aditya Birla Group, the giant conglomerate, has touched upon the lives of millions not just in India but the entire world. Today, with operations across 35 countries, and revenues of US$44.3 billion, the Group is a leading player in aluminium, cement manufacturing, viscose staple fibre, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilisers, viscose staple yarn and insulators. It stands in the league of Fortune 500 anchored by an extraordinary force of 120,000 employees of 42 nationalities.
Here is my story how ABG has been an integral part of my life since my childhood. The house that my father built 15 years back was built using UltraTech cement, my wardrobe is full of Peter England and Van Heusen products all the time, my life insurer is Birla Sunlife, and my cellular service provider is IDEA. I was unaware of the fact that most of the products I used belonged to ABG until a couple of years back. Therefore, there was no conscious effort to buy ABG products, but it was the quality and value for money associated with each individual product that made me stick to ABG from a very long time. Now, I have just started with my MBA in SCMHRD Pune and wish to be a part of ABG in their glorious growth journey after 2 years.
