I can still remember the first time I heard about Aditya Birla Group, I was around 10 years old and the advertisement of UltraTech Cement grabbed my attention because of the positivity and trust shown by builders across different places on UltraTech Cement and it was very well depicted through that advertisement. Since then it has always been there on my mind and whenever I see a new advertisement regarding UltraTech Cement with all new concepts I still go back and start recollecting the first ever ad I saw about it.
ABG’s presence in my daily life became more prominent after I got to know about Liva fashion. It has such an impact that whenever I go to shop at Code, Allen Solly, W etc. I usually look for clothes with Liva label on it, I am so habitual with the comfort they provide that it is difficult to go with some other quality products.
ABG has been successful in establishing themselves in various sectors be it be fashion, textile, cement, Telecom Services or Financial services. It has reached millions of people and one cannot go and complete his/ her day without using at least one of the product or services of ABG. Aditya Birla Capital has a strong presence across the life insurance, asset management, lending, housing finance, equity and commodity broking, wealth management and distribution, online money management portal and it ranks amongst 5 fund managers in India including LIC. The group plays an important role in Indian economy as it had a revenue of $44.3 billion in year 2018 and is third largest Indian private sector conglomerate behind TATA group and RIL.
Overcoming Challenges In My Life
One can only see the brighter side of life when he has experienced some hardships in life, and one would be being quite generous if he says he has not faced any challenges in life. People go through some or the other difficulties in their lives but it is the way with which they deal with the problems that make life easy going.
In my late teens I was trying really hard to find the solution to success and how am I supposed to plan for my life so as to get maximum in less time and used to crib about the issues and hardships that I would have to go through to achieve my goals. One day after getting frustrated and irritated with everyone around, I shut myself and started to reflect on my actions, started to relate what my parents have gone through and their actions to get to a stage where they are right now in their lives.
I realised the issue was a self-made issue under the pressure of the competitive environment of getting success in every field. I was spending a lot of time searching for the problem rather than facing the challenge and doing what is right. I realised that hard work and patience is the key to success and it is not necessary to ace every field, learning is the essence not winning is my take away from my difficult times, and it is something that has now been engraved on my mind that no matter how difficult times are, I have to face the challenge do the best I can, doesn’t matter even if I am growing at a pace slower than I would have otherwise.
We have the ability to overcome any challenges that life throws at us, it is only with this sense of responsibility and awareness we can begin our journey into a higher state of consciousness where challenges are no longer challenges but opportunities to find the highest self.