The impact of Aditya Birla brand and its association with Indian people is huge and I'm no exception. In our daily life we are somehow connected to Aditya Birla Group. Vision and mission of ABG are to focus on each business irrespective of big or small with the same effort and passion and to deliver the best possible product and most importantly add value to society. It is a conglomerate with a wide portfolio of industries starting from Agribusiness, Cement, Telecommunications, Chemicals, Finance, Retail, Textiles and many more. There are never ending incidents which show how my family and I are associated with this group.
First I want to mention the cement industry which is named as Ultra Tech Cement. It is the largest manufacturer of cement in India and ranks among the world’s leading cement makers.The quality of the product is properly synced with the brand image of ABG. Another thing I would like to take on pantaloons. Being a middle-class family, we were used to go to local retail markets for shopping. It was hectic and tiring to roam around and get eventually get tired and end up choosing a one which was not the one which we liked especially. Then we came to know about the pantaloons store opening in our locality. After that I decided to take my parents along with. What happened was a shopping spree, and it was not only for us, my mother bought clothes for nearly every member of the family. It was a transition into our buying experience from traditional brick and mortar retail to modern fashion retail store.
Aditya Birla Group has made our life simpler. As management graduates, we should aim to achieve such milestones in our life, just like Aditya Birla Group has paved its way to success.