The Aditya Birla Group (ABG) is one of the premier business conglomerate in India. It encompasses multitude of industries and have products in varied sectors. It is highly unlikely that a person living in India has never used their product or come across something that's associated with the AB Group. They have products ranging from the textile category to cement industry and everything in between with no compromise on quality. More than just products, ABG has been a constant factor in the development of the nation with strong infrastructure projects and huge investments in the economy.
Apart from the collective effect of ABG, I've had my fair share of brushes with the group on a personal level. ABG has been my partner in a lot of firsts, my first mobile service provider was Idea! when I got my first cell phone in school and it has been my constant companion ever since. Then later when the time came to buy my first formal shirt during my college days, I chose Peter England shirt as it was the family's choice of brand. Even now after trying different brands I find myself gravitating to the ABG brand time and again. Maybe the cement used in building our first house was also from the AP group, but I can neither confirm nod deny that fact as I was a bit too young at that time. Aditya Birla Group has been a part of my life journey with impeccable support and has been a regular staple for me & my family. So that's the story of my relationship with APG.