One of the few inspiring stories I love is the BIRLA AND BUTTER CHICKEN, it was very amusing and a mind opener for me because, even I come from a Marwari family. It is very interesting to serve non-veg in a Marwari office, and it turned out to be a very important factor for employees in India as well as worldwide. I haven’t really been exposed to the real world as of now, but what I hear and see is that with perseverance, passion and commitment anything in this world can be achieved, there is no point in doing anything half-heartedly. I have tried my very best to follow this principle, be it in studies, family relations as well as family business. I have a family business which is into trading and manufacturing of spices and food products. It took me a while to get our products listed on e-commerce websites, since there was a barrier or maybe a mental blockage about selling and payment related issues on e-commerce. The first attempt was a major fail from my end, since I did not have the expertise when it came to the costs and bundling of spice products, and selling them. We were initially selling at a loss, and after few months my family members decided to shut the operations for online selling. Then I initiated social media marketing for my company, in three to four years we got more than thirty thousand followers on social media, we started spending a substantial amount on promotions as we were getting a good response. Slowly we started to realise that it would make more sense to do social media promotions if we had presence on e-commerce platforms, since then we have been working together as a team and have figured out the management and the costs. Now we are selling on three platforms in India and one in USA.