Competitions4 minutes

How the Aditya Birla Group Has Affected Me,IIM RAIPUR

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Mayank Gaur
Mayank Gaur

During my childhood, my mother would always make sure she packed a very nice lunch for me even

if it meant waking up at 5 in the morning. She made sure all the love she had for me was put into the

lunchbox. Freshwrapp was her tool and the go-to product for ensuring her child had the best lunch.

Another idol I have had in my life is my father. I still remember the interview question asked in the

seventh standard about my idol. Another thing I remember from that interview is not having second

thoughts about my father being the person who would always be my hero. Indian fathers are not

very good at expressing love and they leave it to the mothers to convey the message and emotion

for both of them. In every phase of life from college to b-school, I have come to notice that one of

the way fathers express their love for their son is by buying them formals and wanting to be a part of

that selection process so badly. Peter England was and will always be the father-son choice for the

quality of the clothes they make. The thing that makes Aditya Birla Group products stand out in the

market is how they touch our day to day lives in small but substantial ways and help us convey our

message to the ones we love. That is what makes it one of the most influential brand. India also has

the highest youth population in the world. With numbers comes a responsibility to stand out and to

look presentable. Aditya Birla Retail has not only helped the youth to gain access to popular global

clothing brands such as Ralph Lauren within the country but has also made sure the youth has access

to explore niche but trendy clothes through brands such as Simon Carter. Though the Aditya Birla

group operates in over 35 countries and employees over 120,000 employees belonging to 42

nationalities, I strongly feel that they have never lost touch with their roots as is evident from their

products.

I come from a middle-class family. Having defined my father as my idol early on in life, I wanted to

take up Science and later on engineering and make him proud. Having excelled in almost all the

subjects in Science, I had set my target to get admission into Indian Institute of Technology. With

inspiration in my mind, target in front of my eyes and a dream in my heart, I set out on my journey

to chase my dream. However, during the preparation process, I started feeling overwhelmed by all

the expectations my relatives had from me. Instead of enjoying the journey as I had always done

before, I started dreading each day. I faced days of humongous fear and depression at times and

finally reached my breakpoint. After taking admission in VIT, Vellore I felt like a failure solely because

I didn't perform to the best of my abilities in the IIT and AIEEE exams. I have always been taught by

my parents that more than the result, it is the answer to the question "Did I give it everything I had"

which matters. Sadly the answer was a big No. I was depressed and cried a lot, but deep down I

knew I still had some fire left in me. After getting motivated by the famous quote written by Babe

Ruth "How can you defeat the person who never gives up", I decided to set out on another journey,

this time to get into the most prestigious management institute the Indian Institute of Management.

I worked very hard alongside my job and made sure I never complain about the sheer effort I had to

put each day. Today as I write this article in my room from the Indian Institute of Management,

Raipur I am convinced that the outcome was only five percent of the treasure I had expected, the

real treasure was the experience and resilience I had gained from my failures day in day out. It was

about inculcating the attitude of "Either I am going to finish this task or I am going to die doing this".

This journey has motivated me to go head-on with life, to challenge life as a leader does, to accept

uncertainty, to feel fear but to keep going anyway and achieve that dream in my heart without

getting bogged down by my failures.

#IIMRaipur #ABGLPWooMe

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How the Aditya Birla Group Has Affected Me,IIM RAIPUR