How the Aditya Birla Group made me realize the importance of home food and refined my taste in shopping!
Aditya Birla Group is no new name in any Indian household. Founded in 1857 by Seth Shiv Narayan Birla, this group now operated in 35 countries with more than 120,000 employees worldwide. Ranging from construction sector(Ultra Tech cement) to fashion industry(Forever 21) , Aditya Birla Group has a large number of product base and it is highly uncertain that one has never used its product or service.
What makes ABG big in my life?
I still remember my school days when my mother very religiously used to wake up early and cook breakfast and lunch for us. My sister and I always used to crib about the fact that food doesn’t remain fresh and warm until lunch time because of which we avoided taking lunch to school. But mothers are mothers. She didn’t stop at this. It was at that time I was introduced to Freshwrapp. And it is till date used in my house and now nobody complains of food not being warm and fresh.
The second big impact that ABG has had in my life takes me back to my engineering days in Bengaluru. The very first outlet of forever 21 in Bengaluru opened in Garuda Mall, MG Road. And although that place was very far off from our college we still used to go there at weekends and do our shopping. Not to forget the mad rush during the sale season. We literally used to wake up at 5 in the morning and rush to the shop.
In short ABG, has made me realised the importance of home food , now, when I am studying outside my city and refined my taste in clothes.
