PART A
Aditya Birla Fashion and Retail Ltd (ABFRL) is the licensee of American fast fashion brand Forever21. Kolkata was waiting for a Forever21 store since years and the Aditya Birla Group made it happen. Although currently the city has only one outlet of Forever21 at south city mall, the youngsters of the city are still very happy. They can wear the latest styles at affordable prices along with the bonus of good quality.
Forever21 had 21 stores in all other metropolitan cities and in cities like Bangalore and Hyderabad but due to reasons unknown to Calcuttans, the brand did not have a single outlet in the city of joy. However, it was only in 2017 that the brand rolled out its 22nd outlet in Kolkata. The brand received a lot of love from us as it gave us one more place to shop and we love the collection!
One can change his or her entire wardrobe collection by shopping at this store and it does not even burn a hole in your pocket. From bags, shoes, accessories, phone covers to dresses, jumpsuits, denims and the like. The store has it all!
Another advantage that Aditya Birla Fashion and Retail Ltd (ABFRL) has given us is without a doubt- Pantaloons. It is a one stop destination for all shopping needs. The entire family can shop from there without the hassle of going to multiple places and making various stops. It also saves shoppers a lot of time.
Aditya Birla Fashion and Retail Ltd (ABFRL) has made life easy for many Indians.
PART B
We all face tough and difficult challenges in life. Some become difficult to overcome, especially when the odds are stacked against us. Going against all odds, is something we're capable of doing. To overcome challenges you need to have that "never quit" attitude in life.
Motivate yourself. Say ‘YES I CAN’. The challenge should bring out the best of you in this situation. Slow it down, think that process though. Stay calm and cool headed. When facing serious problems. recollect yourself and calm down. You can't panic your way through it. Take a deep breath, relax, slow it down. Think things through calmly.
Let failure fuel and fear you in a positive way. Most people will avoid any challenge, because they're scared of failing. Running from that challenge IS failing! Everyone fails at times. It's not how many times you get knocked down that counts. It's how many times you get up in life that matter. If you fail the first, second, or third time, don't give up. Pick yourself up, and learn from why you've failed, and move on in positive direction. Learn what made you fail at overcoming these challenge, or challenges.
Simplify the problem or challenge you're facing. Break it down into steps, and work your way to the top of it. You have to work from the grown up. Work through each step of the process of overcoming this challenge. Make the challenge easier than it. That starts by breaking it down into steps. As you get through each step, you develop more belief you can get it done, then you will.
This is my mantra in life!