Aditya Birla is such a big name that hardly anyone might not have heard or came across brands under the conglomerate. Aditya Birla has forayed into many industries and product lines that it has become practically impossible to not encounter products of the company. The company operates in 14 industries which include banking, cement, financial services, metal, textiles, fashion etc. The brands that come under Aditya birla group are Allen Solly, Forever 21, Freshwrapp, Aditya Birla Payment Bank Limited (ABPB), Pantaloons, Louis Philippe, Peter England, Ultra Tech Cement.
Why is ABG important for me?
One of the difficult jobs that has been made easier by ABG is the introduction of Aditya Birla Capital. It provides investing, financing and protecting solutions to investors like me. These include Life, Health insurance, Portfolio Management Services, Wealth Management, Mutual Funds etc.
While securing a job after Bcom was tough, it was even tougher to invest my savings from the job. After failed attempts at stock markets, I decided to give the discretion to Aditya Birla capital to invest my savings in Mutual Funds. Being a risk averse investor, I decided to park my funds in equity. The fund that I invested in was Aditya Birla Sun Life Frontline Equity Fund. The objective is long term growth of capital with 100% investment in equity. Major portion is invested in the financial sector.
Aditya Birla allows me to view the portfolio, return compared with the market and much more through its website and mobile application. All this comes with a minimal exit load.
CHALLENGES
Challenges are important part of everyone’s life. They are necessary to break the normalcy in one’s life. They force you to think differently, out of the box and you generally come up with a better version of yourself. But life is not a bed of roses and not every challenge has a happy ending to it. But one thing is certain; you will face challenges in your life
One such challenge in my life was when I cleared 10th boards and went to Delhi to pursue further studies. Being from a tier 3 city, adapting to a tier 1 city and more importantly to one of the most dynamic, popular and rigorous schools in India was one of the biggest challenges in my life. I came across people with multiple talents from dance to singing to interests in rocket science! I was clearly not prepared for such intense competition which clearly reflected in my grades and extracurricular activities. This led to a downward spiral in my life and led to low self esteem
As they say that a drowning man will catch at a straw. For me, it became table tennis. Never played a sport before 11th, I started playing table tennis that made me forget all the failures in my life. The sport helped me gain confidence and make new friends which was not possible for me since I came to Delhi. This incident made me realize 2 important lessons in my life. One of them was the importance of friendship. The 2nd lesson was the importance of playing a sport. This helps in building patience level, team spirit and fighting anxiety
It is amusing to see how a challenge makes you do things to overcome it and you get some unique and results after such a process!