Aditya Birla group has more penetration in our lives than we realize, whether we are talking about fashion, telecom industry, fertilizers, cement manufacturing, financial services, technological and innovation, etc.
Founded in 1919 by the Group's founding father, Mr. Ghanshyamdas Birla, the group set up industries in critical sectors such as textiles and fibre, aluminium, cement, and chemical. The Hindustan Aluminum Corporation Limited was established in 1958 by the Aditya Birla Group. In 1962 the company began production in Renukoot in Uttar Pradesh making 20 thousand metric tons per year of aluminium metal and 40 thousand metric tons per year of alumina. In 1989 the company was restructured and renamed Hindalco. The company entered cement production, launching its own factory in 1985.
Having the opportunity of interning at Ultra-tech cements while I was pursuing engineering from BITS, Pilani, I closely got to observe the cement manufacturing process from mining limestone to product packaging. Apart from the technical learnings I realized something which is core to the values at Aditya Birla Group, i.e. employee satisfaction. They believe that a happy employee will radiate energy that will spread to customers and eventually to shareholders. This was evident from the interaction I had with the employees there.
Even during my college, Idea had a very good signal strength and most of the students opted for Idea sim cards, we had More supermarket in our campus which is the fourth largest supermarket chain in the country after Future Group, Reliance Retail and D-Mart.
While purchasing formals, I shortlisted some brands, they were Van Heusen, Peter England, Louis Philippe, Raymond. 3 out of these four brands have been acquired by ABG conglomerate are among the top fashion brands in India.
ABG has targeted a vast customer demographic with its product and services across various sectors around the world.
Creation of such a brand legacy requires dedicated leaders and employees, who think big and are willing to take risks to make an impact.
Every day in life holds a challenge and it’s up to an individual how he deals with it. When I was preparing for competitive engineering entrance exams like BITSAT, Jee Mains and Advanced, I looked at the syllabus, it was vast and had diverse topics plus these being among the most competitive exams in the country initially created a doubt in me. I began by dividing the syllabus and focused on completing daily targets which I set taking guidance from my professors. This cleared my thought process and allowed me to focus for longer durations and eventually helped me achieve my target as I grabbed a seat at BITS, Pilani.
Most barriers are virtual and are created by our mind, there will be days when we will feel low or elated but it’s important to constantly work towards achieving your goal in life.
As Muhammad Ali rightly said: Life is like a boxing match defeat is declared not when you fall, but when you refuse to stand again.
