Inclusivity is something that appeals to people world over irrespective of the generation they represent,but more so with the millenial population ,if at all. People as a brand stands proud in its campaign to make everyone feel included,acknowledged, notwithstanding gender, age,body shape,etc,. In this age and time when clear cut boundaries are blurring,People's campaign of #LetsBePeopleFirst is relatable and motivating and gets the consumer the satisfaction of supporting a brand that is all inclusive. To highlight my own personal experience with People,as a petite person, shopping ,be it online or offline has always been more or less of a disappointing experience owing to the lack of brands that cater to people of my dimensions. That is when People as a brand caught my eye on an online shopping platform and it feels so reassuring to be able have choices when it comes to shopping for clothes and not have to make do with whatever fits. To get to shop according to occassion,budget,pattern was a luxury not always afforded to me in the past. It affected how I began looking at my style choices or what I believed were my style choices,while in reality they were stunted choices owing to lack of choices. It led me to experiment,develop my own personal style, reach out and be another person when the mood suited me. It brought about a positive change in my social life where I felt good about going out dressed in outfits that boosted my confidence.
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