From a very young age, I have been hearing the name Birla and it has always been a household name as a metaphor for a successful individual. This individual is not a person, but a Multinational giant called Aditya Birla Group.
Aditya Birla Groups is omnipresent in every industry I can think of. ABG has made its mark in industries like mining, cement, carbon black, textiles, fashion, telecom, finance and premier educational institutes in the country. Birla group has been one of the very few companies in the country that have shown consistency in business. This consistency has very much to do with its top class leadership. The current chairman of ABG Mr. Kumar Mangalam Birla has been my role model. At the young age of 28, taking over such a big business and accelerating its growth to where it is now is something every youngster today would look up to.
I have realized ABG has been a part of my daily life. I am a loyal customer of Peter England and the reason I have been loyal is because of the quality of garments. Post-acquisition of Peter England by ABG, it has penetrated even more into the Indian market. Same applies to all such brands acquired by ABG and delivering quality products in their respective markets both national and international.
This is a short description of how a “larger than life” brand has impacted millions of lives.
My ambition in life has always been to make some kind of an impact on the society. This impact needed to be for a long term. I joined a fundraising company which raises funds for UNICEF. I was in charge of doing street fundraising. For me it was a big task standing under the sun for 8 hours and approaching people who were strangers to me. I struggled in the initial week, shy to approach people. “Never would I ever do that”, I thought to myself. But the picture of those homeless children drenching in the peak monsoon of Mumbai occurred to my head. This was the reason I joined the cause and I cant back off just because I’m too shy. With that determination I started working with my team with a positive spirit.
One month of sheer hard work and determination later, my manager had called me while I was on the field working. I went to his cabin in the office. I was awarded best performer of the month and was given a responsibility of a Team Leader. This was a proud moment for me as all my work was dedicated to the goodwill of the society and it really gave me the satisfaction I could never have had even in the form of an appraisal.
This is my story of the struggle and the taste of success in the form of satisfaction which is beyond money.
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