Aditya Birla Group or ABG, in millions of ways, has touched millions of lives. With a glorious heritage of more than sixty years, the Aditya Birla Group has always been influential in life throughout the globe by working worldwide in various nations. When I look back to my childhood days, when most of my fond memories revolve around our shared tiffin boxes, that's when I first felt ABG’s presence. My mother trusted FRESHWRAPS to wrap my lunch and she does that till date. My memory flashes back to the time when my father was involved in building our house and I remember cement bags named ULTRATECH CEMENT which helped us shape our home and it stays strong till date.
In my teenager days my one stop shop to buy clothes was PANTALOONS which gave me a variety of options to choose from. Later on in my college days, I found ABOF (Aditya Birla Online Fashion) which then became my street smart shopping platform which fulfilled my changing fashion needs. It was then I found out that the two brands, PETER ENGLAND and VAN HEUSEN that I am purchasing from also belonged to the most trusted Aditya Birla Group. As soon as I became more aware of the fact that ABG’s presence is everywhere, I became an evangelist of their products. This is just a tiny component of my life that Aditya Birla Group touches with its job and contributions every day. It has contributed to Indian lifestyle improvement through its diverse products that add value to parts of our life. Their job is affecting millions, and it’s a proud legacy.