I vividly remember the summer evening of 2003. Buying a mobile phone was a family affair then. My entire family went to buy a mobile phone for my father. It was a Nokia 3310, and the first connection was that of Idea Cellular services, a part of Aditya Birla Group. Coming to think of it, this wasn’t the first time I had heard of ‘Aditya Birla’ group. I have vague memories of hearing the Aditya Birla Group’s name, when I visited my cousins at Singrauli in 1997. Singrauli town was near Renukoot, where the state of the art plant of Hindalco is located.
Since being a Bengali, the entire yearly social calendar revolves around Durga Puja. This is the time for fun and frolic, food and shopping. Pantaloons, which is again part of the Aditya Birla Group, was where we used to shop for our Puja fashion needs, as it provided high quality clothes with variety of choices at reasonable prices.
Fast forward a few years, in the year of 2014, when I started my professional life, Pantaloons was where I had bought my entire formal wardrobe before joining the job. During my professional life, one of the most responsible decisions that I took was to start investing in the Systematic Investment Plan of Aditya Birla Sun Life Mutual Fund. And the returns have been stellar. While working, I was posted at Mumbai, and have frequently driven on the Bandra-Worli Sealink. And, such a modern engineering marvel was built with UltraTech cement, again a product of Aditya Birla Group.
Aditya Birla Group’s products have always touched my life knowingly or unknowingly, from childhood to adulthood.