Competitions4 minutes

Neha Khedkar, IIM Rohtak

...
Neha Khedkar
Neha Khedkar

A.

Aditya Birla Capital, one of India’s largest Indian multinational conglomerates operates across a wide range of businesses. The Company was born in 1857 and now 162 years later it has spread its wings across all the major sectors. Aditya Birla Group serves millions of Indians in more than 400 cities from diverse cultures, cities and background. They started with huge projects in different industries, Ultratech, Idea, Hindalco and then textile business.

It is highly unlikely that anyone would have grown up without using any of the Aditya Birla Group (ABG) products in their life. ABG has been the part of my life too. Madura Fashion &Lifestyle, a division of Aditya Birla Fashion and lifestyle is India’s largest branded apparel companies. Madura Fashion &Lifestyle is defined by its brands-Louis Philippe, Van Heusen, Allen Solly, and Peter England. Since my childhood I have seen my father and mother wearing clothes from ABG brands and now I have added to the legacy of wearing the apparel from ABG. The product range from affordable to luxurious, high-end style and cater to every age group children to men and women. Planet Fashion, official online and offline stores make it even easier for people like me to buy apparel from all Aditya Birla brands under one roof. Pantaloons which was acquired by Aditya Birla Group in 2013 also provides vast varieties of clothing for all age groups and is among one of my favorite place to shop. Aditya Birla Group’s fabric brand Liva has recently expanded itself into men’s wear and home textiles making even a greater mark in the clothing section.

Vodafone Idea limited is also an Aditya Birla Group and Vodafone Group partnership, one of the leading telecom service providers in India. I still remember that my very first mobile phone used to have Idea sim. My first memory of phone always reminds me of ‘Idea’ and at that time also the network coverage of Idea was good even in the hilly areas. Today also the company offers superior voice and broadband connectivity across India, reaching almost ever towns and villages.

Aditya Birla has seven cement plants, with cumulative capacity of 5.8 million tons. It owns brands like Khajurao, Chetak, Samrat and Birla Cement. Houses, factories or any other construction work is incomplete without cement and all my life I have seen construction work (using cement) in almost all the sites including my house done using the brands of Aditya Birla Group including the PVC floor covering. Apart from this Aditya Birla financial services have also been directly or indirectly had made an impact in my life.

 B.

 I think about this question almost every day that whether I am able to make any impact by the work I do. Since my childhood I have the willingness to educate people who are not as lucky as we have been. I want to help children to find right direction in their lives and to live better. This is one of the things I want to accomplish in my life. During my school days I used to teach children who couldn’t afford to go to school and post this I was the part of one of the volunteering based organization that works to get surplus food from restaurants to the less fortunate sections of society in cities across India. Apart from this our organization used to target a particular slum area and help children over there get admission in schools. Preparing them for entrance test and getting them admitted in the schools was our main motive. This is one of the main thing which I enjoy doing and I wish that through this little contribution of mine I am able to add little to the life of the people. As far as hurdles are concerned, I have not faced any hurdles in my life but getting into IIM Rohtak was a bit challenging for me due to some personal issues but somehow with the support of my family I was able to get through it. Today I am very proud to be the part of one of the best B-School in India.

Comments

Join the Conversation

Sign in to share your thoughts, reply to comments, and engage with the community.

Get career insights straight to your inbox

Join 25,000+ MBA students and professionals who receive our weekly newsletter with placement tips and industry insights.

Checking login…

We respect your privacy. Unsubscribe at any time.

Neha Khedkar, IIM Rohtak