Today, Aditya Birla Group houses several brands across 14 industry sectors. The company’s brand portfolio includes product lines that range from affordable to and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. With its vast brand portfolio there wouldn’t have been a day where I wouldn’t have used an Aditya birla Group product or come across it.
For me when I think of Aditya Birla Group, the first thing that comes to my mind is Allen Solly. Being a naturally plump girl, I had trouble finding formal clothes that fit me properly. My mother took me to Allen Solly and I immediately fell in love with the collection. The collection at Allen Solly is size inclusive and so comfortable. I remember in my first year of law school, we were supposed to wear black and white formals every Wednesday and I was so worried that I wouldn't find anything that'll fit me well or will be comfortable. But Allen Solly saved me from all that worry.
And now, buying my first ever business suit for my MBA program. It has witnessed everything, from rushed last minute shopping with mom for formals (for college presentations) to planned shopping family dates during sales, to buying smart dresses for parties.
Even today every time I enter an Allen Solly store, I am flooded with comfort. Allen Solly has touched a million lives and I am definitely one of them. Spread across 34 countries around the globe Aditya Birla Group continues to change lives through its products and services.
