Part A

The fashion brands for men like Peter England, Louis Philippe, Van Heusen, Allen Solly, Pantaloons are all owned by the Aditya Birla Group and hence create an illusion of competition among themselves only and you will end up spending in either of the brands. It is a win-win situation for the brands as from whomsoever you buy the apparels the money finally goes to Aditya Birla Group only. You might also have noted that all this brands are kept in the vicinity only in the malls, which creates a false illusion of options in the eyes of the customer but actually they all are one and the same. A very important lesson learnt from the Aditya Birla Group is to create a competition in the eyes of the people and bag all the profits. You might have even noticed that the exclusive stores are also in the vicinity only of this brands. The important thing to notice is that all this brands have a name which seems like they are imported from other countries as the people of this country value imported goods. Aditya Birla Group is exactly providing the people what they want and is great at creating illusion in the eyes of the people by creating a competition among its own brands and also by giving names to the companies that seem to be imported but are not and are manufactured in India only.