Great things are not done by impulse, but by a series of small things brought together – Vincent Van Gogh
There is a choice, I always have to make whether to invest in goods or not. However, Aditya Birla group has made my life easy in the fashion apparel industry with its brands such as Louis Philippe, Allen Solly, Van Heusen, and Peter England. It reminds me of my first formal clothes purchase for my first job interview. With lots of confusion, I entered into the Pantaloons store in Surat-Gujarat, where I purchased Van Heusen clothes. Fortunately, I got the job and panelists had also appreciated my dressing sense. Since a decade, I have been buying fashion clothes from Aditya Birla Group. I believed that the group has changed my dressing sense.
The house is the most important thing in a person’s life. People always like to go with the best material while building the house. Aditya Birla Group has also made an impact through Ultratech Cement in my life. My father always prefers Ultratech Cement over other types of cement. With the qualities of Sustainable Development, Ultratech Cement has outperformed others.
After exploring the Aditya Birla Group website, I have realized that the group has contributed directly or indirectly in my life. There is a chance that I might be using the Aditya Birla Group product without knowing it. The group has successfully satisfied my needs starting from utilitarian needs to hedonic needs.
As Shri G D Birla, believed that “business is not an end in itself but that it exists to serve the larger interests of society”. With this belief, Aditya Birla Group has contributed with its subsidiaries in a wide range of sectors such as metals, textiles, carbon black, telecom, and cement.
