Competitions2 minutes

Power of Roti, Kapda, Makaan & Communication in your life

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Romit Khandelia
Romit Khandelia

Since Childhood, I have been a great admirer and huge fan of Shashi Kapoor. Some of his works including “Roti (R), Kapda (K), Makaan (M)”; the utmost three basic necessities in one’s life are the kind of things which I have had heard a lot. But nowadays, there’s this fourth word which has also taken significant importance in our lives which is Communication (C).

Catering to these requirements is the multinational conglomerate “Aditya Birla Group” which has its presence worldwide with 120,000 employees and presence into sectors like Metals, Cement, Telecom, Financial Services, Textiles, Fashion & Retail, Black, Chemicals, Insulators, Agri-Business, and Mining.

Whenever we think about Food, Aditya Birla Group has its presence in Agri-Business through Birla Shaktiman which is the most preferred brand and 1st choice of farmers for agriculture.

Also, when it comes to Fashion and clothing, my first priorities are its iconic fashion brands- Louis Phillipe, Van Heusen, Allen Solly, Forever 21, Pantaloons and Peter England. The sense of pride and fulfillment it brings in is unmatchable.

For the M aspect, we have Ultratech Cement, one of the top brands in the cement industry. Thus, makes it a Global leader. Ultratech cement is the first name that comes into our mind when we think of constructing a house.

Now, last but not least, is the C aspect “Communication”. The main mode which enables us to get connected to our friends, parents, colleagues, etc is the Aditya Birla Group and Vodafone Group Partnership. It is India’s leading telecom service provider with a subscriber base of over 408 million. It has the largest spectrum portfolio of 1850 MHz and an adequate number of broadband carriers, to provide superior consumer experience across 2G,3G, and 4G Platforms.

The group has a tremendous presence in the Financial Services sector- “Aditya Birla Capital Ltd” which is among the top fund managers in the country with AUM of Rs. 2813 Billion. It’s a market leader in providing financial and wealth management solutions.

Thus, under the leadership of Mr. Kumar Mangalam Birla and the group’s mission to deliver superior value to the customers, shareholders, employees, and society at large, it is the values like these that Aditya Birla Group has created a significant presence in my life.

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Power of Roti, Kapda, Makaan & Communication in your life