My rendezvous with ABGP dates back to the good old school days when Ma used to neatly pack my lunch in Hindalco Fresh wrap. Every tear in the foil let out a burst of aroma from the lunch box, which filled the classroom.
Relishing those memories, I eventually grew up, and it was the customary teacher's day celebrations in the final year of high school. The journey of an extremely shy and introvert boy came to an end, and it was time for me to become a young man of conviction and purpose. I still remember the first time I stepped into a Peter England showroom and how a young fellow at the store prepared the perfect attire for my teacher’s day celebrations. It was my first formal attire, and it perfectly resonated with my personality. With the passing years, I would don the ensemble several times and I eventually landed my first job wearing the lucky attire! Since then, ABGP became an inherent part of my life.
Eventually, when it came to renovating our home, we turned to Ultratech as we couldn't trust anyone else with the warmth of our abode. Hence as years passed I ended up attaching priceless memories to ABG products.
I believe human relations lay the foundations for a sustainable enterprise, and Aditya Birla Group has successfully fostered a symbiotic relationship with its customers. This differentiates them. The Aditya Birla Group imbibes emotion in each and every one of its product. They have successfully interpreted the subtle nuances of diverse Indian sentiments. Not only me but billions of people around the globe invoke priceless memories through their products and this is why Aditya Birla Group is big in my life.
The Apple!
It is aptly said that the very definition of success is subjective or rather our perspective shapes our idea of success. It is not wrong to place our pride in materialistic achievements but since childhood, I was always drawn towards the intangible aspects of life. It was during my middle school years when I had volunteered for a social service club in my school. Though I was a member of the school's athletics team, yet I voluntarily chose a social service club for my 'socially useful productive periods' since it was different and 'different' definitely drew me. A few months had passed and people started floating away to different clubs but I was bent on making an impact, an impact that I could cherish for the rest of my life. Soon, it was that time of the year, when the club organized excursions and this time we decided to visit an old age home. Since the number of students had reduced, it became increasingly difficult to sustain the club, and it became even more difficult to convince the principle. Determination and perseverance pave the way for success and something similar happened to us. After a few hectic weeks, some odd number of prolonged discussions and finally having convinced our principal, I was finally on that bus with a box of apple, as excited as the rest of my friends. However, when we reached the old age home, seeing someone's grandfather and grandmother being left behind by their very blood saddened us to the core. Their eyes somehow reflected that they craved the caring from their beloved children and looked for the same in us. Well, I was definitely determined to live up to their expectation. We passed by each and every room, listening to their heart-wrenching stories. The only thing we could have offered was silence and an apple as a parting gift. Seeing the grandmother looking at me with a blissful smile, and accepting the apple made my day. At last, somebody had listened to her poignant story and offered her the same caring she expected from her children. I was too young to understand the meaning of success or impact, but looking back I believe I had created a lasting, intangible and immeasurable impact, which touched more than one life.