Aditya Birla Group is not just a brand for me, rather, it is something which connects me more to my own family each and every day. Although, it has been almost 10 years since I have been staying from my home and only visit them occasionally, Aditya Birla group has always reminded me of their importance. The first and foremost product is Freshwrapp, which always keeps the hand made “Besan ke Laddu” made by my mother fresh and edible. Not to forget, when I am leaving home after a vacation, my mom packs the world’s best “chapatti and aloo ki sabzi” in the freshwrapp foil for my journey. Even after a day, they taste as good as fresh. Every time I ask her to pack them in a foil box so that it remains fresh through the day, she says, “Freshwrapp hai na, nahi kharab hoga”.
Another such product that reminds me of my dad all the time is Louis Philippe by ABG. My dad is so fond of this brand that he has 3 white shirts in his closet from the same brand. Just a few days back, I gifted him the fourth one not knowing that he already possessed 3 of them. Although, he was happier since he is not getting over this brand anytime soon. Well, this made me happy and proud.
Not just through the products, but also the activities ABG has done to keep India ticking and growing is unmatchable. Talk about the numerous charitable hospitals they run through the country to help the poor, or launching the Grasim Industries ltd. Just a few days after Independence was a bold step towards the growth of our Mother India. They are just a few contribution I can think of, but their role in making India what it is today is enormous.
Aditya Birla Group is not just a brand for me, rather, it is something which connects me more to my own family each and every day. Although, it has been almost 10 years since I have been staying from my home and only visit them occasionally, Aditya Birla group has always reminded me of their importance. The first and foremost product is Freshwrapp, which always keeps the hand made “Besan ke Laddu” made by my mother fresh and edible. Not to forget, when I am leaving home after a vacation, my mom packs the world’s best “chapatti and aloo ki sabzi” in the freshwrapp foil for my journey. Even after a day, they taste as good as fresh. Every time I ask her to pack them in a foil box so that it remains fresh through the day, she says, “Freshwrapp hai na, nahi kharab hoga”.
Another such product that reminds me of my dad all the time is Louis Philippe by ABG. My dad is so fond of this brand that he has 3 white shirts in his closet from the same brand. Just a few days back, I gifted him the fourth one not knowing that he already possessed 3 of them. Although, he was happier since he is not getting over this brand anytime soon. Well, this made me happy and proud.
Not just through the products, but also the activities ABG has done to keep India ticking and growing is unmatchable. Talk about the numerous charitable hospitals they run through the country to help the poor, or launching the Grasim Industries ltd. Just a few days after Independence was a bold step towards the growth of our Mother India. These are just a few contribution I can think of, but their role in making India what it is today is enormous and incomparable.