With the vision: To be a premium global conglomerate with a clear focus on each of the
businesses and the mission : To deliver superior value to our customers, shareholders,
employees and society at large, Aditya Birla group is truly one of the biggest conglomerate
across the globe. The group has its presence across 35 countries in 14 different industries. It
is the third-largest Indian private sector conglomerate behind Tata Group and RIL.
I heard and understood the name Aditya Birla Group in my childhood days only, when the
cement used to build our house was Ultratech. So the Brand has been established in my life
since then. Later during course of life, I came across various other Aditya Birla Group brands
like Idea cellular, brands in fashion industrie like Van Heusen, Allen Solly, Peter England and Louis Philippe. Also I have come across various products of Aditya Birla Capital Limited which is financial brand of ABG. The quality and services related to different products from different brands is so apt according to their vision and mission. Aditya Birla group, with their
unique branding and marketing strategy of their products have made impact on large customer base across the globe.
On the other front Aditya Birla group is also focussing on contributing to society by its unique CSR initiatives. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development Their areas of focus are Healthcare, Education, Infrastructure, Sustainable Livelihood programmes etc.