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Cement
Carbon black
Textile business
Fashion
Telecom services
Financial services
Copper industry
Aluminum industry etc.

So, these are the groups in which company has contributed a lot to the human generation. Let’s start to understand the role of ABG through our day to day life usages.

21^st century is the technology and innovation driven century. What is the largest innovation of this century? It is no doubt smart phones. So, here we can see IDEA cellular, as an integral part of telecom industry and after its merger with Vodafone India it has become the largest telecom company in terms of subscribers which signifies it is the one of the most widely used network. ABG is not contributing only with Cellular network, Hinadalco aluminum is used to make Cover glass of smart phone. So, now as we are discussing about aluminum contribution, let’s go deep in this and what else are the result of metal flagship company. They make ‘Freshwrapp’ (it can be claimed as synonym of foil in India, like Maggie in noodles) . They make Copper cathodes and copper rods. They make fertilizers which is indirectly contributing in our food habits.

Coming to Clothing , what comes to your mind if we have to choose the gracious and reliable textile manufacturer it is Siyaram or Grasim . Is ABG present here , yes Grasim is an Aditya Birla group firm and if I ask about the finest clothing fashion brands the immediate respond would be Louis Philippe, Allen Solly, Van Heusen, Peter England and People all these are Aditya Birla group’s brands.

Let’s check whether this group is satisfying the criteria of Shelter, I would say yes, rather it is the most impactful interest of ABG. What is the building block of making a home? Cement it is and what is the most famous brand comes to your mind, it is ULTRATECH cement, and this is also product of ABG rather it is the largest cement manufacturer in India.

Now coming on FOOD industry, ABG is making compressed hydrogen (used in hydrogenation of edible oil), Hydrochloric acid (used in refine sugar) , Phosphoric acid( Used in processing of edible oil to remove negatively affecting component) etc. So, we can say it is the developing industry but yes we are consuming the product of ABG through food processing industry, not directly but indirectly.

So, according to me, it is possible that you may not know the ABG product but it is highly unlikely that you have gone without using an ABG product which thus, Tagline defines the group perfectly as “Big in your Life” .

ABG’s one of the core value is Commitment which says,

“On the foundation of integrity, doing all that is needed to deliver value to all stakeholders. In the process, being accountable for our own actions and decisions, those of our team and those on the part of the organisation for which we are responsible”

So, I would like to share one of my experience from the last job. I worked as a developer there, I was working as a software developer for an insurance company. Our team had 6 members including team lead and we worked on the Agile based model,which is used to deliver the product package according to demand of the client in sprints. A Sprint is of 2 weeks starting from Monday and committing to deliver on subsequent week’s Friday.

So, at the particular sprint, 2^nd week of sprint was going on, we were short of 9 products to deliver due to some complexity in tasks. Average delivery rate of the resources were 1 product a day. Team Lead judged the scenario and almost decided to coordinate and persuade client to shift the incomplete product to the next spring but she was wired as it was going to affect the reputation of the company. Me at the last day of sprint unaware of this particular situation was finishing my 1 product, fortunately I had completed the product in the 1^st hour of the day so, then I decided to pick another product and then suddenly I decided that I can contribute my team by pushing my limits , as the day passed I picked product 1 after other and ultimately ended up finishing 5 product in a day which helped my team to achieve the target and I was been appreciated by my management for this dedication and commitment .

So, This was a very short instance but very important in my life as it made me feel that “Yes I Can Do It” and I can proudly say that I have the trait of which made an firm impact.