It’s a story of a below middle-class boy who was loved by his parents and two sisters, more than anything else in the world. His most wishes were fulfilled, sooner or later and whatever he craved for inside him, was somehow taken care of. But the boy also knew the limits for he was taught the manners and was growing in a humble family. The boy performed well in his starting days in school and received many awards and prizes in both academics and sports. He tried to excel in every field that he was introduced and was quite successful in it. Then somewhere in 2006 when he was 12 years old and his sister had to be married, although young but he understood that his father was under pressure of the society to have a decent living house to show as it was necessary tool for status symbol in society. Soon he saw the plans finalised and construction workers starting to build a bigger house.
From the discussion of his parents, he came to realise the importance of money and wondered if all would go well. Although not a teenager yet, but he was still anxious and unconsciously worried whether the house in which the family is going to spend the coming years to come would be fine or not. Then, out of curiosity, he asked an uncle that was supposed to be the contractor about how strong will the house be and that contractor replied that it is going to be the strongest house in the world as long as they were using the “yellow sack”. The boy again asked what is in that yellow sack and the contractor said that it is the life of the house, Ultratech cement. The boy obviously believed the contractor and a tinge of confidence started building as the days went by and he saw loads of yellow sacks being used again and again. Finally, the day of his sister’s marriage arrived and the house was all lightened with lots of lights and stood big, but more than the house it was the boy who stood tall and the years went by and the house stood still.
Then as the years went by, the boy took admission in an engineering college and worked hard for four years and finally the days of the placements started. The boy did well to secure a job and then just one week before the joining, questions started to haunt him and he was confused and unsure of how everything will be at the office. As the joining day was nearing, he was getting tensed and found himself under pressure. He began to think of how the people would treat him, how would they perceive him and what will they think about him. At the same time, the boy wanted to make sure that everything should be perfect on the first few days as “first impression is the last impression”. Then one day before joining, as he was reading a newspaper, he came across an ad of Peter England and saw the tagline “honestly impressive”. He was unsure of it meant but the tagline was something that reflected a message that could solve his problem and so thought of giving it a try. When he reached the Peter England store, the moment he tried that BLUE coloured formal shirt, a feeling of confidence caught him unaware and when he saw the offer of “three on three free” the next moment he knew that he had hit the jackpot. The joining day finally came and he went to the office with his parents’ blessings and the confidence that his personality exuded was to be continued for the coming days and helped him in his performance and he came out with flying colours in whatever task he was given.
That boy was no one else
but me itself
and found out who stood with him to make him strong
It was Aditya Birla Group all along.