A Brand is something which makes its mark by delivering quality products, products which become a part of your life. This is the very reason Aditya Birla Group is known as a big brand. One cannot name a sector in which there is not a prominent brand which is not a part of Aditya Birla Group, whether it is from building a house to calling your family when you are in a hostel, Aditya Birla group has a big part in it.
The Birla Group has been working with India and for India before its independence, they had started business in India when the country was in ruins so in a way they were one of the few who raised India to this level. In 1983, when Ghanshaymdas Birla died Aditya Vikram Ghanshyamdas Birla’s grandson became chairman of Birla Group of Industries. Aditya Vikram was a risk taker and an acute entrepreneur he started venturing in international business and set up 19 companies outside India. Aditya Vikram set up new heights for business and his companies started giving huge profits. After Aditya Vikram’s Death in 1995, his son Kumar Mangalam took charge and united all companies under the name of Aditya Birla Group. Today, Aditya Birla Group has its presence all over the world and many of its companies come under Fortune 500.
I remember when my house was being built all I could see was sacks and sacks of cement, special part of that cement was that it was all Ultratech cement, as a matter of fact there are many builders who think that quality cement means Ultratech cement. As we move ahead and get into corporate world the presence of Aditya Birla Group keeps on increasing all the popular and quality brands are under it. Louis Phillippe, Allen Solly, Peter England, Van Huesen, Ted Baker all these major brands for formal as well as smart casual wearing are right there. The most important thing in or life is food, this is our basic need as a living being, but the problem is packing it, to keep it fresh and here come freshpakk and freshwrapp to the rescue and yes, they also come under Aditya Birla Group. Talking of packaging our medicines that come in that come in those shiny packages of aluminium they come from Hindalco Industries which is world’s largest aluminium rolling company, so anything aluminium just know there is a high probability it is from this industry. Vodafone the leading telecom giant after its merger with Idea which gives quality wireless services in this country, well guess what it is also from Aditya Birla Group. Not only this it is everywhere whether in fertilizers, clothing for men as well as women, food packaging, construction, chemicals and the list keeps going on.
Aditya Birla Group has huge impact in everyone’s life. I have named just a few there are many others and I think it is enough to prove how we are so attached and intimate with this group. They say the one who have the will and courage to take risks, to do something which is not just a regular thing have what it takes to make an impact. Aditya Birla group has the knack to find just those kinds of people and why not they had their leader Aditya Vikram who thought out of the box and has a major role in making this group internationally known and world leader in aluminium and copper industry. Even Aditya Vikram’s son Kumar Mangalam the present chairperson has the same kind of will and intensity that Aditya Birla had.
They are the ones who inspire me to be better, to move on no matter what, one might think why am I praising Birla Group and its sons, and to those curios someone’s I would like to ask why not they are someone who have made history, they are someone who touch our lives every day. If you have ever seen their twitter account or their chairperson’s messages you will find that they have a drive to take risks to think of something out of the box. I myself was trying to build up a hotel & Restaurant business near Shimla, it is my dream project to have a hotel in a hill station where I can do what I love i.e. cooking and interacting with people a perfect retirement plan, but to make this dream my reality I have to start working on it right at the start of my career so by the time I reach my retirement age things are already set up. Here is the catch nothing and I mean nothing in this world is easy and I failed big time. I started with a restaurant business and thought of slowly going into hotel business thus making my dreams my reality, but Restaurant business is highly capital intensive and things don’t get easy if your employees tend to be more socializing than working bunch, though I tried a lot to rectify this issue at hand but that just wont happen, the losses were huge and bills were not cheap so I had to do what had to be done, no more restaurant.
This failure made me think about my future that how to secure it, how to make my dreams real. There is a meme floating around that ‘Modern Problems require Modern Solution’ and that is what it was, without failure there won’t be any risks taken and every business need risk, I started the other way around i.e. I started from Hotel Business first but since capital was not something I had I started it small by renting out my place to tourists who want home away from home, nothing much to be done but this would build my networks and if my services are good enough I will get loyal customers. The plan was a success and now I am happy to say that I run a business which is small but also a stepping stone in making my dream into reality just like Aditya Birla and his son Kumar Mangalam had a vision and did everything to make it into reality.
