Explore top articles, student stories, and expert insights tagged under B2B on InsideIIM.
B2B17 Oct 2017 · 2 min read
There is no relationship in this world that hasn’t traversed the rocky road. And while that happens, some partners quit and move to another one whilst others communicate, understand the problems (pai…
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B2B16 Oct 2017 · 1 min read
You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too! Until, mid-meal your partner gets a call from a fri…
InsideIIM
Read Now →03 Oct 2017 · 6 min read
“Selling starts when the customer says no” “All Marketers are actors. The best actors become CEOs.” This and other such similar phrases by my marketing professor Mohan Kuruvilla instilled deep love f…
InsideIIM
Read Now →13 Apr 2017 · 3 min read
A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Profes…
InsideIIM
Read Now →23 Dec 2016 · 4 min read
The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When…
InsideIIM
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B2B21 Jun 2016 · 3 min read
If B2C e-commerce is in a nascent stage in India, then B2B e-commerce is yet to arrive. Most of us don’t know about this wonderful company, in which I interned. So, let me give you a brief about the …
InsideIIM
Read Now →B2B17 Oct 2017 · 2 min read
There is no relationship in this world that hasn’t traversed the rocky road. And while that happens, some partners quit and move to another one whilst others communicate, understand the problems (pai…
InsideIIM
Read Now →B2B16 Oct 2017 · 1 min read
You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too! Until, mid-meal your partner gets a call from a fri…
InsideIIM
Read Now →03 Oct 2017 · 6 min read
“Selling starts when the customer says no” “All Marketers are actors. The best actors become CEOs.” This and other such similar phrases by my marketing professor Mohan Kuruvilla instilled deep love f…
InsideIIM
Read Now →13 Apr 2017 · 3 min read
A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Profes…
InsideIIM
Read Now →23 Dec 2016 · 4 min read
The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When…
InsideIIM
Read Now →B2B21 Jun 2016 · 3 min read
If B2C e-commerce is in a nascent stage in India, then B2B e-commerce is yet to arrive. Most of us don’t know about this wonderful company, in which I interned. So, let me give you a brief about the …
InsideIIM
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