B2B

There is no relationship in this world that hasn’t traversed the rocky road. And while that happens, some partners quit and move to another one whilst others communicate, understand the

You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too!

“Selling starts when the customer says no” “All Marketers are actors. The best actors become CEOs.”

A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from

The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and

If B2C e-commerce is in a nascent stage in India, then B2B e-commerce is yet to arrive. Most of us don’t know about this wonderful company, in which I interned.