Brand Extension

Creating a brand is not enough; as your business grows, you need to understand all parts of a brand to make it successful. This guide on Brand Management interview will

Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed. This guide on Brand

Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A

It's Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola