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Ad Analysis - Cadbury and Tata Nano

Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television

Journey from a chocolate to a sweet! (Brand analysis of Cadbury)

Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something

Making Chocolates Speak More Than Words - Cadbury's Campaigns

Have you ever wondered how different our lives would have been sans chocolates? Well, nothing much would have changed except that parents would have found it really difficult to entice

HUL, M&M , Eko India to use IIM Indore's unique Rural Marketing Research Festival to gain consumer insights

It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater