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13 Stories

My Love Story With Marketing | Summers At Coca Cola

“You find love when you least expect it.”

Guest Lecture By Ms Alka Shukla, Director - National Ventures Juices, The Coca-Cola Company

On October 4th 2018, the Vinod Gupta School of Management, IIT Kharagpur had the opportunity of hosting Ms Alka Shukla – Director, National Ventures Juices at The Coca-Cola Company for

Emotions And Emoticons : A Marketer's Friend

‘They, just like words, can sometimes say a lot’

'The Selfie Tales' - How Coca - Cola Ensured Brand Engagement With Customers - Strategy With RS

How do you get your customers to engage with your brands – even if they have developed a healthy aversion towards it?

Guest Lecture By Mr.Sumanta Datta, Vice President, Coca-Cola India At VGSoM, IIT Kharagpur

On 28th July 2016, Vinod Gupta School of Management IIT Kharagpur had the pleasure of hosting Mr. Sumanta Datta, Vice President, Coca-Cola India for a guest lecture. Mr. Datta holds a

My Internship Experience at Coca-Cola - Anish Barjatya, MDI Gurgaon

Coca-Cola is truly a dream company to work for! After passing a tough selection criteriafrom MDI Gurgaon, I was one of the select 21 students from the top 8 B-Schools

The Coca-Cola Internship Experience

I have always been very interested in learning more about sales and marketing functions at large corporations.