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Coca-Cola

Real interview experiences from candidates across top B-schools.

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I Study Young People’s Lives To Build My Brand - Ft. Aditi A, Coca-Cola, IMT G Alum
Coca-Cola

I Study Young People’s Lives To Build My Brand - Ft. Aditi A, Coca-Cola, IMT G Alum

08 Apr 2022 · 2 min read

Joining an FMCG company right after B-school remains the dream of many. But, Aditi Anand is someone, who decided to do that after gathering 15 long years of experience in different sectors like telec…

InsideIIM

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Summer Internship Experience 2021 - Coca-Cola - Devyani Bhardwaj , IIM Kozhikode
Coca-Cola

Summer Internship Experience 2021 - Coca-Cola - Devyani Bhardwaj , IIM Kozhikode

07 Dec 2021 · 6 min read

In this article, Devyani Bhardwaj , a student of IIM Kozhikode who interned at Coca-Cola in the General Management Domain talks about her summer internship experience. Find out about how she prepared…

InsideIIM

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My Love Story With Marketing | Summers At Coca Cola
Coca-Cola

My Love Story With Marketing | Summers At Coca Cola

07 Aug 2020 · 11 min read

“You find love when you least expect it.” I remember finding out about my love - marketing, sitting in a TCS interview during my 2nd year of undergraduation. “Hey Swareena”, called out my interviewer…

InsideIIM

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Guest Lecture By Ms Alka Shukla, Director - National Ventures Juices, The Coca-Cola Company
Coca-Cola

Guest Lecture By Ms Alka Shukla, Director - National Ventures Juices, The Coca-Cola Company

05 Dec 2018 · 3 min read

On October 4th 2018, the Vinod Gupta School of Management, IIT Kharagpur had the opportunity of hosting Ms Alka Shukla – Director, National Ventures Juices at The Coca-Cola Company for delivering a t…

InsideIIM

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Emotions And Emoticons : A Marketer's Friend
Coca-Cola

Emotions And Emoticons : A Marketer's Friend

14 Mar 2017 · 4 min read

‘They, just like words, can sometimes say a lot’ Emoticons in their digital form were used for the first time by Scott Fahlman of Carnegie Mellon University in Pittsburgh, Pennsylvania, in a message …

InsideIIM

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The Reason Behind Santa's Red Suit - Strategy With RS
Coca-Cola

The Reason Behind Santa's Red Suit - Strategy With RS

26 Dec 2016 · 2 min read

Merry Christmas! Here is a question for you? What is the colour of Santa Claus’ suit? Red? Yes, you are right. But if you turn pages of history, you may discover to your consternation that it was gre…

InsideIIM

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'The Selfie Tales' - How Coca - Cola Ensured Brand Engagement With Customers - Strategy With RS
Coca-Cola

'The Selfie Tales' - How Coca - Cola Ensured Brand Engagement With Customers - Strategy With RS

21 Nov 2016 · 2 min read

How do you get your customers to engage with your brands – even if they have developed a healthy aversion towards it? Take sugared carbonated beverages –best represented by Coca-Cola. For some time, …

InsideIIM

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Guest Lecture By Mr.Sumanta Datta, Vice President, Coca-Cola India At VGSoM, IIT Kharagpur
Coca-Cola

Guest Lecture By Mr.Sumanta Datta, Vice President, Coca-Cola India At VGSoM, IIT Kharagpur

11 Aug 2016 · 3 min read

On 28th July 2016, Vinod Gupta School of Management IIT Kharagpur had the pleasure of hosting Mr. Sumanta Datta, Vice President, Coca-Cola India for a guest lecture. Mr. Datta holds a Masters in Mark…

InsideIIM

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