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15 Stories

I Study Young People’s Lives To Build My Brand - Ft. Aditi A, Coca-Cola, IMT G Alum

Joining an FMCG company right after B-school remains the dream of many. But, Aditi Anand is someone, who decided to do that after gathering 15 long years of experience in

Summer Internship Experience 2021 - Coca-Cola - Devyani Bhardwaj , IIM Kozhikode

In this article, Devyani Bhardwaj , a student of IIM Kozhikode who interned at Coca-Cola in the General Management Domain talks about her summer internship experience. Find out about how

My Love Story With Marketing | Summers At Coca Cola

“You find love when you least expect it.”

Guest Lecture By Ms Alka Shukla, Director - National Ventures Juices, The Coca-Cola Company

On October 4th 2018, the Vinod Gupta School of Management, IIT Kharagpur had the opportunity of hosting Ms Alka Shukla – Director, National Ventures Juices at The Coca-Cola Company for

Emotions And Emoticons : A Marketer's Friend

‘They, just like words, can sometimes say a lot’

'The Selfie Tales' - How Coca - Cola Ensured Brand Engagement With Customers - Strategy With RS

How do you get your customers to engage with your brands – even if they have developed a healthy aversion towards it?

Guest Lecture By Mr.Sumanta Datta, Vice President, Coca-Cola India At VGSoM, IIT Kharagpur

On 28th July 2016, Vinod Gupta School of Management IIT Kharagpur had the pleasure of hosting Mr. Sumanta Datta, Vice President, Coca-Cola India for a guest lecture. Mr. Datta holds a